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According to data collected by Vincent Hazleton, professor of communications at Radford University in Virginia.
PR firm rates range from as little as $20/hour to upwards of $500/hour. Average hourly rate is $125.
Many agencies charge nonprofits a lower hourly rate than non-profit clients. Many agencies choose to forgo hourly fees and instead charge clients a monthly retainer. The average retainer is $1,125, according to Hazleton.
Could have a reduced retainer because of our co-op being a non-profit.
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