Notes

Features to Include in App and Website (Automation-Related):

Built to Power Your Countrys Best Run!
Find your closest Countrys Best store, add your MyCB Card®, buy a gift card, get mobile offers, view nutritional details for our delicious Foods and more!

Just what all can it do? Heh, buckle up!

MyCB Card®
Sign up for an account, or log in and add a new MyCBCard®. Can’t remember how many more points till that free food/drink? Bam. Right there on your phone. Feeling left out when all your friends are getting awesome offers? Pow. Check that phone. Curious about all the other deals you can take advantage of next time you’re thirsty? You got it. Phone.
That’s not it though…

Find a Countrys Best
Let’s say you’re on the road, and a wild hankering for a Nutter-Butter Smoothie or a juicy, hot Burger is tugging at your soul. You need to know where the closest Countrys Best is, no worries, we know how you roll. The app will lead you right to us - and all that delicious, refreshing goodness that is Countrys Best.

Nutrition
Maybe you’re a health nut. Or, maybe you just want to test how many calories you can pack in a day. Turns out, we keep track of that stuff. And now, you can too.

Gift Cards
Love Countrys Best so much you need a stash of cash to put towards your lunch? Purchase, manage and track your gift cards with the app! Well, gee whiz, your buddy’s birthday was yesterday? Don’t want to leave the couch? Send them a digital gift card!

Our Tech Features in the App-
In the store? or on the road? Want to know if we have somehting available?
Just search it. And you will be able to find the availability.

Suggestions and Recommendations-
Want to know what would be good to get for customers with similar interests as yours? Check out the recommendations available by choosing the MyCB Profile button in the upper right.
(ML)

Ratings and Reviews-
Completely unedited reviews by customers of all of our products - you can get a feel for the general 'feeling' or 'vibe' of a particular product (SEMANTIC ANALYSIS)

Location Tracking-
If you enable location tracking, whenever you are near a CB convenience store, you will be given a push notification with a bit about the products you like as well that are available.

Chat Bot -
Don't want to call? Don't want to email? Just want answers within seconds? Use our chatbot that will automatically understand the semantics of your words and give you an accurate response so you are on your way. Can be voice-activated as well by saying "Hey CB" at any time when driving or on your phone

In addition, our chatbots are primarily used for improving customer experience, offering recommendations and services, and automating the purchase process
Integratable as a 'Bot' through Facebook Messenger, WhatsApp, WeChat, Skype and Slack.

A bit more about ML in our Search:
Product search – the machine learning algorithms can analyze a user’s previous search requests and re-order the results to make them more relevant for this particular user
Suggestions – the algorithms can suggest a similar product or accessories to the one you were searching for

AI-powered visual search - just like store Neiman Marcus, we have a 'Snap-Find-Shop' mentality

In addition, customers who take pictures of food/drinks/products in their reviews will have their pictures labelled, compiled and categorized through image recognition/processing ML algorithms
Customers can search reviews through food that way.



This will also help our marketers and businesspersons:
Applications of ML are almost limitless when it comes to retail -

product pricing optimisation, sales and customer service forecasting, precise ad targeting, website content customisation, prospect segmentation — these are the most obvious examples of how ML can boost your sales and save your marketing budget.

Adaptive analytics prevent customers from abandoning your website by sensing the first signs they might drop off and causing live chat assistance windows to pop-up.
We can also provide a better experience for shoppers who may only have a vague idea of what they’re looking for, by analyzing certain behaviors and actions that signify commercial intent – an attempt to make casual browsing online more rewarding and closer to the traditional retail experience.

- Offer best prices to customers based on past purchases
- Suggest complementary products for current purchase
- Recognize when a consumer might need a past product purchased again and provide more context-aware choices to them
- Use Deep Voice 2- NLP technology within the Personal Assistnat, (the Hey CB)


integrating IoT tags to products in order to monitor product usage, auto replace products as necessary and monitor expiration dates or product recalls. These sensors would rely on a variety of technology such as Bluetooth, barcodes, radio frequencies and RFID tags and would provide Walmart with an incredible amount of data including the time of day products are used to where the products are kept in the house. This data could help create personalized advertising and expand cross-selling opportunities.