Notes

Street appeal, neighbors, landscaping

Inside: beautiful living room, nice lights etc,

if eyes land on something 3 times or more, it's really awesome or terrible

Grab brochure

Listing brochure; MLS printout; County records; Handwritten notes; Pictures of awesome or terrible things
2018
2019
discuss discrepancies

Listing Book:
Portfolio (high fashion model): several tabs
staging (Houzz) - professionally staged
90% stage ourselves
shows buyer how to stage a room
no pics of family

u store it - team with agents
round table 4 people
square table 4 people
bar stool table for 2 people
lamps are your best friend (basic normal not terrible - garage sale)
20 shades of white -
dark room white that has green for pop
white with cream calm natural light
high gloss trim makes room appear larger

excellent communicators and excellent negotiators

moving stuff is disruptive but done for top dollars
budget to prep your home
new paint is aphrodisiac for buyers

clothes next month or 2 for living in house
well organized

2nd level hire professional - mandatory
do for solid listings

3rd level builders spec house
lifestyle artwork
Seller to pick this cost
never sell giant house empty-always gets more money when staged

Moving and storage:
movers recommendation
across town or country
you are referring yourself - don't refer when you q ability or professionalism

storage: for pod filled and delivered couple of months
air conditioned and heated for furniture

maintenance and repair
great flooring person
awesome painter - cheap fast polite worth their weight in gold
excellent roofer - lenient in giving 2 -3 yrs economic life (certify)
hvac person
plumber
electrician
handyman
inspector - major things not nonsensical

all inspection items completed

top of market pricing
realtors to trust you to deliver good product
have your property ready to be seen - clean out dump properties;

Listing brochoures:
5 examples of brochures - sense of touch - powerful sense; tactile response; feeling of quality; sense of professionalism
high gloss

milenium doesn't understand value of realtor
NAR danger report; creative ways

Appraisal package;
uniform collateral data portal
scared appriser is conservative appraiser
copy of contract, listing brochure; property upgrades; construction dates and cost; county records; proper GLA-hire appraiser for floorplan; listing history; 1004 MC (market conditions addendum); comps that work and that don't

Listing appointment: nice and kind goes a long way -set proper expectations-1.5-2 hours (cement the deal to get them to sign)
give them enough then have them want them to look forward to more
referral source
completed any recent updates; anything else about your home that you'd like to share with me today
thank you notes; starbucks cards to referral source-appreciate you and our friendship-mail today non - negotiable - makes you a good person who says thank you - sub conscious

green tab-remodeled & updated homes
red: not quite as nice as they say it is
the show-listing appointment

have them give u 1 address similar to yours for pricings
re-acquaint mayselfwith this one; review notes

Is there another one
if you apply proper appreciation rates 31% (our neighborhood)

non chalant way-i've been in every home for sale in this neighborhood since ....
achieve through time

never give a number

over 98% win on neighborhoods you farm and get called out

easter egg hunt for neighbors full of enough chocolates to kill a cow