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M: perusahaan bisa mengubahnya secara langsung maupun bertahap -hammer&chappie
Model business generation > terjadi ketika bisnis inti diubah > cth: punya hotel (novotel) untuk sewain kamar, ganti jd sewa kamar yg org bisa kaya airbnb (mengubah signature)
1. Idc: 60% ceo perusahaan indo mendorong transformasi model bisnis ke arah bisnis digital
Komparasi
Trad: sdm besar, iptek kecil
Dig: sdm kecil, iptek besar
Model bisnis bagian pengelolaan yg diubah, kualitas sdm daripada kuantitas
2. Inovasi produk
Perubahan model bisnis > inovasi baru > terjadi diferensiasi produk
Cth: punya bisnis ojek > hanya konvensional > tidak ada inovasi baru
Data:
-riset purestorage 79% perusahaan digital indonesia mampu digital mempercepat inovasi
-riset global evolution 70% perubahan model bisnis perusahaan akan mempertahankan eksistensi perusahaan
Fakta: bluebird > dulu hanya konvensional > sekarang sudah ada apps dan join dgn gojek > pelanggan datang tidak pergi
BTPN > mengubah gaya konvensional > jadi bank komersial yang canggih > dapat penghargaan akan model bisnis barunya
3.
(-)
Model bisnis tidak perlu diubah, yang perlu diubah hanya inovasi / layanannya
1. PLN
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