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Generalmente la fotografía publicitaria es presentada en forma que provoque o promueva una decisión.
Por ello alrededor de 1920 se empezó a utilizar como un componente más de la publicidad. Busca dar a conocer el producto o servicio, pretende incrementar las ventas, asi como tambien poder dar una buena imagen de la empresa, para proporcionarle
un buen lugar en el mercado.Se trabaja con una imagen ha de tener la capacidad de atraer la atención del publico al cual esta dirigida. Se buscan transmitir la idea principal que el anunciante desea.La capacidad de transmitir el concepto del producto.
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