Notes
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*Approved with Google --
*Working with A9 ............ ***Risks from
server-side? Lack of transparency, lack of control, not have openRTB process, advertisers + ad quality issues . (auction dynamics)
*Rollout with client-side wrapper, with
*(CLIENT-SIDE) Index Exchange for larger sites / prebid.js on smaller
We own all of hardware, data centers, exchange, servers, and DSP (RadiumOne)
AdMonsters Montreal - Aug 13-16th
*** Test with Prebid.js,
1) . CPMs for some of the domains to test ---- prebid.js // thedailymeal.com ,
2) Unique demand... UNIQUE DSPs,
Ads.txt ....
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