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1. Celebrate! Have a party! Take yourself out for dinner or buy yourself something nice. You’ve earned it.
2. Follow through. Follow up with initial buyers to make sure the sign up process works flawlessly. Bonus points: Create an induction survey that asks them why they bought.
3. Smooth out the kinks. Ask for feedback from first buyers on induction process (if you have one).
4. Wrap it up. Close cart or remove bonuses.
5. Over-deliver. Can you do something to over deliver on value? Example: deliver some type of bonus that wasn’t expected (another product of yours, free consultation with you, etc.).
6. Make it memorable. Is there anything you can do to deepen the experience and make it more memorable? Perhaps you can send people a handwritten card or call them individually?
7. Automate testimonials. Schedule a post-release survey to buyers a few weeks out to procure testimonials.
8. Update your audience. Follow up with readers to tell them about how the launch went and create social proof.
9. Review and improve. What did you learn from your launch? What will you improve on next time?
Plan ahead. How can you set yourself up for the next launch? What will you release next?
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