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(basic features, suggested extra features, reasonable price)
->Basic features
(Identifies basic features of your product, appearance)
5 Ps
Product:
Products are goods and services
It is conv. to group products as tangible goods or intangible services.
>are they tangible and intangible benefits?
(intangible: boosted reputation, safety, environ friendly.)
Most products are combinations of tangible and intangible components.
>warranty, after sales service benefits, extended warranty, etc
A product is a 'collection of satisfactions'
Much broader concept
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