Notes

Popular Websites Most Visited Sites
Microsoft’s Bingbot crawls Web site content for search indexing and AI training and generated 6% of Verified Bot traffic throughout the year, showing relatively stable activity. Googlebot is used to crawl Web site content for search indexing and AI training, and it was far and away the most active bot seen by Cloudflare throughout 2025. It was most active between mid-February and mid-July, peaking in mid-April, and was responsible for over 28% of traffic from Verified Bots. Twenty-eight countries/regions saw their share of post-quantum encrypted traffic more than double throughout the year, including significant growth in Puerto Rico and Kuwait. Kuwait’s share nearly tripled, from 13% to 37%, and Puerto Rico’s share grew from 20% to 49%.
XNXX.com averages 10.32 pages per visit, keeping users browsing across categories with a relatively low bounce rate of 18.95%. VK.com users log 10.93 pages per visit, showing steady engagement with its social features, though its bounce rate is slightly higher at 31.75%. YouTube.com holds users for 12.87 pages per visit, as people jump between recommendations and playlists, with a bounce rate of just 20.54%. X.com users average 13.14 pages per visit, supported by heavy scrolling and interaction with posts, though it sees a higher bounce rate of 30.72%. Bet.br tops the list with 14.22 pages per visit, showing deep engagement on the platform, and despite its activity, it maintains a relatively low bounce rate of 23.31%.
Leaving concepts aside, we’ve grouped gaming and the metaverse into the same category since 2022. Roblox dominated this category again in 2024, retaining its top spot, followed by Microsoft’s Xbox at #2. YouTube’s wide appeal lies in its extensive range of videos, serving up everything from educational material to pure entertainment. Besides watching videos, the site attracts creators who want to share their work. We focus on website design, development, support, maintenance, and retainer services for WordPress CMS.
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Significant changes occurred below ChatGPT’s first place ranking throughout the year. Character.AI, an AI-driven chatbot platform, maintained a strong #2 position, staying ahead of Codeium, a code-generation AI tool that has improved its position since June, and Quillbot, an AI writing and paraphrasing tool. We did not consider gambling or betting websites, illegal streaming or downloading services, or any other malicious websites in our research. Building a successful website is all about balancing user-friendliness with relevant, high-quality content.
Similar to Syria, we covered the latest rounds of exam-related Internet shutdowns in Iraq in our second quarter blog post. In that post, we noted that the shutdowns in the main part of the country ran until July 3 for preparatory school exams, and through July 6 in the Kurdistan region. It’s a testament to the long-lived benefits that emerge when approaching Internet measurement as a science. In keeping with the open spirit of science, we’ve also shared how we detect and log resets and timeouts so that others can reproduce the observability on their servers, whether by hobbyists or other large operators. It’s important to keep in mind that data in each of the connection stages (captured by the four coloured regions in the graphs) can be explained by browser implementations or user actions.
Our Traffic & Market toolkit data and insights are calculated using petabytes of clickstream data. The clickstream data we use is collected from millions of real but anonymized users’ online journeys. By breaking them into categories, we can see not only which platforms dominate but also which types of websites people depend on the most.
In the vast digital landscape of over 1.9 billion websites, a select few dominate the online traffic arena. At IncRev, we’ve delved deep into the latest data to bring you an insightful analysis of the internet’s most popular destinations. This comprehensive guide not only ranks the top 100 websites by monthly visits but also offers valuable insights for digital marketers, SEO professionals, and curious netizens alike. Video content dominates American internet usage in 2025, with YouTube achieving unparalleled reach among 84 percent of US adults, equivalent to approximately 239 million users, making it the most widely used online platform.
Domantas leads the content and SEO teams forward with fresh ideas and out of the box approaches. Armed with extensive SEO and marketing knowledge, he aims to spread the word of Hostinger to every corner of the world. During his free time, Domantas likes to hone his web development skills and travel to exotic places. For an in-depth look at the state of digital search in 2023, we reviewed insights from SEMrush’s comprehensive report on the current state of search (SEMrush State of Search 2023). The new Bing AI experience allows visual search + voice input, making it a true multimodal search engine in 2025.

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