Notes

Theme
One Vision, One Identity, One Community: Fostering Public Relations Network For ASEAN Communities


Topics of Interest
Public Relations
Organisational Communication
Communication for Social Change
Intercultural Communication
Political Communication
Corporate Communication
Business Communication
New Media
Any issues related to Public Relations andCommunication

Registration Fees
USD100.00 (International) / RM300.00 (Local)
(includes conference sessions and post-conference activities, conference kits, accommodation & meals for 4 days and local transportation)












ABOUT APRC




In concern with efforts to intensify high impact activities, the Institute of Public Relations Malaysia Students Association –Chapter UUM (IPRMSA-UUM Chapter) in collaboration with the Student Development and Alumni Office (PPA), College of Arts & Sciences, UUM intends to organize a conference at the international level to provide a platform for students’ dialogues and knowledge sharing, particularly among the ASEAN member countries.

Malaysia’s relationship with the ASEAN member countries encompasses various areas ranging from developing entrepreneurship, enhancing education, embracing cultures to establishing close relations. In order to disseminate further cross-border prosperity among neighboring ASEAN nations, the IPRMSA-UUM Chapter plans to hold a conference for improving the edification of students of institutions of higher learning in ASEAN countries, particularly Public Relations and Communication students.

The ASEAN Universities Conference on Public Relations and Communication (APRC) aims to provide the avenue particularly for public relations and communication students of the institutions of higher learning institutions from ASEAN member countries, focusing on the theme of “One Vision, One Identity, One Community: Fostering Public Relations Network For ASEAN Communities ”. The rapid process of globalization in the 21st century has created new challenges for the practice of public relations and communication. One of the challenges include the increasing amount of diversity and cross-cultural communication. This trend certainly necessitates a re-thinking in how people strategize public relations and communication activities for a diverse world. As such, this conference is vital for students as future practitioners to contribute into thinking through new strategies for the development of public relations and communication that must consider promotion of harmonious relationships in the world of diversity.

The ASEAN platform that is set for this conference offers opportunities for students with the interest in public relations and communication to discuss issues regarding harmony and diversity in the context of ASEAN partnerships. Such discussion will benefit students in developing their potentials and intellectual capacity for the future.






Tentative



DAY 1: 18 NOVEMBER 2016 (FRIDAY)


TIME
ACTIVITY
2.00 – 4.00 PM
Registration for accommodation
4.00 – 5.00PM
Welcoming refreshments
5.00 – 8.00PM

Free activities
8.00- 8.30PM
Program Briefing
8.30-10.30PM
Dinner




DAY 2: 19 NOVEMBER 2016 (SATURDAY)
TIME
ACTIVITY
8.00 AM

Breakfast
Depart to EDC Hotel and Residence
8.40 AM

Seminar registration
9.00 AM

The opening ceremony : ‘ASEAN University Conference on Public Relations and Communication’
Opening remarks by the Dean of the PPA CAS

9.30 – 10.00 AM
Morning tea
10.00 - 11.00 AM
Parallel session 1
11.00 - 12.00 PM

Parallel session 2
12.00 – 1.00 PM

Parallel session 3
1.00 – 2.30 PM

Lunch
2.30 - 3.30 PM

Parallel session 4
3.30 – 4.00 PM

Tea time
4.00 – 5.00PM

Parallel session 5
5.00 – 6.00PM

Departure from EDC to UUM Hotel and Residence
6.00 – 8.00 PM

Free activities
8.00 PM – 9.00PM

Dinner




DAY 3: 20 NOVEMBER 2016 (SUNDAY)


TIME
ACTIVITY
9.00- 9.30 A.M
Morning tea
9.30- 11.00 A.M
Public Relations Workshop
11.00-11.30 PM
Q & A Session
11.30– 12.30 PM
Lunch
12.30 – 2.30PM
Break
2.30 – 5.30PM
Community Engagement Program
5.30– 6.00 PM
Back to UUM
6.00- 8.00 P.M
Rest
8.00 PM
Dinner




DAY 4: 21 NOVEMBER 2016 (MONDAY)


TIME
ACTIVITY
7.00 – 8.00 AM
Breakfast
8.30 – 12.00 PM
Check-out