Notes
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Layout:
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1) The design of the site is out dated
2) The header section needs to be optimized
3) Search bar is missing, (66% of buyers use internal search)
4) Slider section is missing
5) Best selling/featured products section is missing
6) Clear, big call to actions are missing which can improve your conversion rate
up to 10-25%
7) Highlight Returns, Refunds and Money Back
8) Live chat should be there on Home page.
9) About us / Contact Us page is missing
10) Footer section needs to be balanced
11) Bread crumbs section need to be redesign on product page
Speed test:
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12) Your page speed test grade is F (18%)
13) Page load time is about 24.1 seconds, (the average time is about 6.4s)
14) Server requests are high i.e 221, an average should be (69)
15) Your page size is 49.1 MB, (the average size is 1.83mb)
16) Make fewer HTTP requests
17) Use a Content Delivery Network (CDN)
18) Add Expires headers
19) Reduce the number of DOM elements
20) Minify JavaScript and CSS
21) Serve scaled images
22) Specify image dimensions
23) Optimize images
24) Minify JavaScript
25) Inline small CSS
SEO Audit:
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26) 343 errors have found in your site
27) 5366 warnings in the site.
28) 309 duplicate content
29) 490 meta description tags are missing
30) 719 pages have low Text/HTML ratio
31) 216 multiple h1 tags
32) 36 too many on-page links
33) 7 missing h1 headings
34) 10 title elements are too long
35) 10 Duplicate meta descriptions
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