Notes

A New Creative Chapter for Dom Pérignon
Ever since, Maison Dom Pérignon has pursued that creative ambition through each Vintage champagne—crafted exclusively from the harvest of a single year. The bottle and its packaging are a visual delight, featuring Murakami's signature flowers in a jubilant profusion. The modular floral tableau invites you to assemble and engage, making it a perfect addition to any art collection. Today, iconic champagne brand Dom Pérignon unveils its new campaign – a series of portraits by Collier Schorr, along with a film by Camille Summers-Valli. While Dom Pérignon did not invent Champagne, he greatly improved the quality of the wine with his innovative techniques and became synonymous with the high standards and excellence of Champagne production. His contributions to the Champagne industry were so significant that the renowned Champagne house Moët & Chandon named their luxury cuvée after him.
It evokes awe, joy, and reflection, encapsulating the Maison’s ongoing pursuit of translating craftsmanship into emotion. Through this sculptural chest, the tasting ritual becomes a multisensory experience, bridging visual art and don periñon price fine champagne into a single act of discovery. While the designs themselves may lack physical depth, they carry a spatial and historical depth that goes beyond what the eye beholds.

Alexander Ekman, a Swedish choreographer crafting eye-catching immersive performances, has redefined dance through works like A Swan Lake and Play. His approach to movement — combining rigour with surprise — mirrors Dom Pérignon’s innovative spirit, where every vintage is an unexpected expression of craft. Tilda Swinton, the actress and artist known for her range of unorthodox roles, epitomises the Maison’s embrace of the avant-garde. Whether in her transformative performances in Suspiria or her collaborative projects with artists such as Derek Jarman, Swinton’s ability to defy expectations resonates with Dom Pérignon’s constant reinvention of its own legacy.
The 2015 Brut offers richness, minerality, and remarkable energy—qualities that define Dom Pérignon’s style at its peak. Its artistic presentation makes it a centerpiece for collectors, gifting, and milestone celebrations. As a limited edition, demand is intense, and availability is fleeting—making it a true investment in both taste and artistry. Each vintage is a singular expression of the year — never replicated, always distinct. In 2015, a warm, balanced growing season yielded fruit of exceptional maturity, perfect for crafting a rosé that embodies both power and elegance.
This multi-faceted approach further solidifies Dom Pérignon's ongoing commitment to the art world, building upon its history of partnerships with visionary figures. "Creation is an Eternal Journey" signifies Dom Pérignon's belief in the continuous evolution of creativity, aligning itself with artists who embody a shared pursuit of excellence and innovation. Dom Pérignon’s 2025 “Creation” campaign offers a wealth of insights for marketing leaders in the alcohol industry. While not every brand has Dom Pérignon’s budget or heritage, the principles and creative strategies on display can inspire actionable moves for others aiming to elevate their brand.

In 1668, the Benedictine monk Dom Pierre Pérignon set out to craft “the best wine in the world”. Conceived by BETC Etoile Rouge, it coincides with the introduction of four new vintages and, beyond the photoshoot, there is a lot more planned. A rather secretive immersive exhibition will appear somewhere in London on May 16, which, in fairness to Dom Perignon, is what all the talk of ‘spirals’ and ‘time’ directly relates to. It will be a physical evocation of past, present and future starring the seven creators using mixed media expressions including photography, film and text. Similarly, next year, one of the creators will be giving some sort of live performance as part of a further immersive experience.
Third, the exhibition embodies the E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust). Otherwise unavailable until early 2026, the wine Pinot Noir-heavy vintage has been much anticipated. The second bottle will contain Dom Pérignon Vintage 2015 – a punchy wine, marked out for its fruity palate. The portraits, rendered in stark black-and-white and vibrant color, explore how each artist engages with Dom Pérignon as both muse and medium. From Kravitz’s reflections on artistic intention to Iggy Pop’s view that “creation is a release,” the campaign emphasizes emotional resonance as central to the Maison’s philosophy.
Dom Pérignon’s minimalist philosophy, which pares down to amplify essence, finds an echo in Murakami’s visual world—a place where playfulness conceals profound introspection. Behind Murakami’s smiling flowers lies a meditation on impermanence, transformation, and the tension between surface beauty and inner truth. Likewise, behind every Dom Pérignon vintage lies a narrative of patience, precision, and reinvention—a poetry of process that unfolds with time. As we move further into the 2020s, the luxury consumer (and indeed many consumers) seek more than just a transaction; they seek connection, meaning, and experience. Dom Pérignon’s campaign is a timely reminder that even in industries rooted in tradition, innovation in marketing approach is not only possible but powerful.

Whether served as the centerpiece at a celebration, gifted to mark a milestone, or collected as an investment in beauty and taste, this vintage embodies sophistication and rarity. NoseCombining subtle power and lightness, the nose is intense, precise, delicate, and silky.PalateThe palate extends the tasting experience thanks to its elegance as well as its balance between power, density, and delicacy. A shipping confirmation email will be sent when your order has been processed and shipped. You will be sent a further email and/or text with a delivery time slot and a consignment number along with instructions on how to amend this if required.
Website: https://winemore.com.au/collections/new-arrival/products/2015-dom-perignon-x-takashi-murakami-murakami-brut-champagne-limited-edition