Notes

Hello my name is Ellie carrion and today to be talking to you about what I like to call perception interception now before I go into my whole Spiel I want you to try this exercise so start off by picking a number between one and five make any number you like don't tell me what it is don't tell your friends just keep it to yourself but I want you to multiply that number by 9 and you're going to get a new number now if that number is a two digit number I want you to add each of the digits together to get another new number if its 1 digit just keep that digital now I want you to take that number and subtract 5 this is your final number and the mass will be over then I want you to correspond your new number to a letter of the alphabet one is a 2 is B 3 C and so on now after you've done that I want you to pick a country that starts with that letter can be any country in the world but it has to start with that letter now I want you to pick an animal that starts with the last letter of the country that you picked then I want you to take the last letter of the animal that you picked and pick that starts with that letter no i'm assuming that you probably ended up with an orange kangaroo from Denmark and if you did you're probably wondering how did I do it so I'm going to tell you first I started off by having each of you pick a number and I had to keep it to yourself then you multiply it by 9 and when you multiply it by 9 we're going to get a new phone and I told you that if it was a 1 digit number to keep the kitchen and if it's a two digit number and the digits together and when you do that you're going to end up with 9 for all of the a after that I told you to subtract 5 from your number and everybody knows that 9 - 5 is 4 this is what I asked you to pick a country or two to pick the letter that corresponds with the number that you ended up with + 4 equals d that I asked you to pick a country now there are hundreds of thousands of countries in the world end of the ones that start with D these are the top three options now unless you have some kind of personal relationship with Djibouti or the Dominican Republic he probably ended up with Denmark then I asked you to pick an animal that starts with the last letter of your country and since you picked Denmark you have and you can pick from hundreds of thousands of animals in the world but since you have Katie's are your top three options now I'm hoping that you ended up with kangaroo next I asked you to pick a color and because kangaroo lands and you were forced to pick from the hundreds of thousands of colors in the world but you only had a few options that start with O and because orange is the most obvious you probably ended up with orange and that is how you ended up with an orange kangaroo from Denmark so why did you pick Denmark or kangaroo or even orange will because I told you to you're probably just wondering no you didn't you never explicitly said you should pick Denmark and you're going to pick kangaroo and we're all going to pick orange so that we can all ended up with that orange kangaroo from Denmark I primed you now I'm priming is essentially allowing me to bypass the part of your brain that is responsible for your decision making and that prefrontal cortex know if you've ever taken a psychology class you've probably heard of this before because it's incredibly important this is your primary Center for your conscious decision making and as most of you have probably heard that area of your brain is not fully developed until you're 25 years old aside from that no matter the age that you are priming allows me to buy pass through your conscious thinking and go directly into your subconscious decision-making so I did this always first in the beginning of my presentation is totally use the color orange and you probably didn't think about it because if you know me you know that I'm excited for Halloween so maybe you just thought that was it you never even considered that I purposely picked orange so that you wouldn't use it later in your decision-making I also hung up these beautiful posters about abroad in Denmark which is fake but you may want to check in case that's still an option now while you may not have noticed that you saw these posters your brain noticed them and not allow me to help make sure that you ended up with an orange kangaroo from Denmark now you're probably wondering why would you even care I mean it's cool that I could mess with your brain enough for you to pick an orange kangaroo from Denmark but that doesn't really affect you in the real life but it does now the reason that I was allowed I was able to do this is because I essentially intercepted your perception and made you sense something totally different so in the brain the way that we perceive things is through sensation and further perception and sensation is essentially getting everything from the outside and putting it into your brain then perception takes all that information and processes it into your brain so that you understand it so right now you're probably hearing a voice and seeing that I am random person is talking that's your sensation seeing and hearing my existence then all of that information goes up into your brain and your brain process is not into the fact that the person up there is talking and that's me now all of this is part is impacted by your perceptual set and this is the factors that determine how you see and perceive your environment you probably heard the term that seeing is believing but a lot of times believing is seeing so that's proof why this happens to you every day through advertisements imagine you're watching TV and you see an ad come up and it flashes these beautiful images Coca-Cola that make sure that when you go to the grocery store you see the Coca Cola again seems just as appealing as it did in the commercial so you end up buying it this is priming this is priming again they're essentially Prime in your mind into thinking that Coca-Cola is fall and will make you happy and that you want it so when you go to the store you buy it because you want it and it will make you happy but that's not the only way that marketers can impact your decision making take this example imagine you're going to the movies with some friends and you're going to get some popcorn now you go up to the concession stand and you're presented with this option you can buy a small for $3 or large for 7 now just think to yourself which one would you pick now I'm going to assume that most of you ended up picking the small because assuming you're like me $7 for a large popcorn seems a bit ridiculous when the three when it's more than double the small but let's look at this example assuming you go up to the concession stand you're still with a friend you're still going to go see a movie and you're presented with this option you can get a small for $6 a medium for 7:50 search for 8 now which one would you pick i'm going to assume that you're like that you're statistically like most people and you're going to pick the large and this is called the decoy effect and it's essentially introducing a middle option that makes the option that is closest to it seem more appealing now you probably noticed that even if you wanted the medium it didn't make sense to buy it because of the large it's only $0.50 more now you didn't notice the fact that the medium is a full dollar fifty more than the small you only noticed the fact that the large is $0.50 more than the and this is because of your expectations you expect the popcorn to be expensive when you go to movie theater because it always is and you expect that the medium is going to be the best deal but when you get there and the large is only $0.50 more you're going to pay attention to that and end up buying a large tow companies never expect you to buy the medium they expect you to notice it and compare it to the auction that you really want which is the large therefore causing you to spend more money now again you're probably wondering why you care because you're just spending two more dollars on Paw but this coming but the alteration of perception happens in much more important cases like crime the picture that your investigator and you're going to choose who is going to go to jail for this crime now we call this person to serial driver and they we don't know their age but they have committed multiple DUIs was stolen vehicles they've injured at least five people during these incidents and they need to be caught now who do you think is the serial driver here just think to yourself if you're struggling you can immediately rule out now I'm going to assume that most if you chose to rule out the cop and you would be wrong because in this case the cop did it he is the one that stole multiple police cars and committed the DUI's injuring at least five people so why did you choose why did you not choose him this is because of expert fallacy you're immediately drawn to trust the authority figures because your evolutionary Instinct has always told you that it's best to follow the crowd and stick with the tribe for survival the leaders of the pack are always in control and typically know what's best so they're there to protect you know everyone assumes that a cop has a clear reputation and is a generally good individual so you immediately ruled him out for committing a crime now all of these things are incredibly important and because your perception is so easily altered it's important to watch out for these factors you need to look for the visual cues that advertisers are using to make you spend more money you need to look for the ways that people are manipulating you into making a different decision you need to look for the ways that you are trusting people there's a study that shows that within the first one tenth of a second you can look at a person's face and decide if you trust them or not that's pretty scary because that person could be a Serial driver or even worse thank you okay we're just going to read through this again