Notes

Juliush Review Report:
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Layout:
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1) The design of the site is out dated
- Its good enough unless you want to redesign it with a budget.
2) The header section needs to be optimized
- Header section loads fine and looks good in mobile devices so no need any extra optimization
3) Search bar is missing, (66% of buyers use internal search)
- We have created a search bar with icon in the menu
4) Slider section is missing
- We added a product slider with best products
5) Best selling/featured products section is missing
- Best selling / features product on the home page product slider
6) Clear, big call to actions are missing which can improve your conversion rate
up to 10-25%
- The website has big black call to action button "Add to cart" if you hover on any items
7) Highlight Returns, Refunds and Money Back
- We created 2 text block for return and moneyback you can add your own text from widgets.
8) Live chat should be there on Home page.
- At the moment you are not providing live chat
9) About us / Contact Us page is missing
- THose pages are not missing but here https://www.arlenesrainbowsend.com/about-us/ and here https://www.arlenesrainbowsend.com/contact/
10) Footer section needs to be balanced
- Footer is balanced with new text of return and moneyback.
11) Bread crumbs section need to be redesign on product page
- We made it more bolder and more readable

Speed test:
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12) Your page speed test grade is F (18%)
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13) Page load time is about 24.1 seconds, (the average time is about 6.4s)
- We improved page load time to 3 seconds
14) Server requests are high i.e 221, an average should be (69)
- Server requests reduced with httprequest
15) Your page size is 49.1 MB, (the average size is 1.83mb)
- Average page size is improved to 11MB
16) Make fewer HTTP requests
- we Reduced the http requests down to 106
17) Use a Content Delivery Network (CDN)
- OF you want CDN then you need to buy it like hosting
18) Add Expires headers
- We added the expire header for static resources
19) Reduce the number of DOM elements
- Dom elements recuded as much needed
20) Minify JavaScript and CSS
- Javascript and CSS is minified
21) Serve scaled images
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22) Specify image dimensions
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23) Optimize images
-
24) Minify JavaScript
- Minified javascript as mentioned before
25) Inline small CSS
- Smalll css are inline in placed necessary

SEO Audit:
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26) 343 errors have found in your site
27) 5366 warnings in the site.
28) 309 duplicate content
29) 490 meta description tags are missing
30) 719 pages have low Text/HTML ratio
31) 216 multiple h1 tags
- We removed the multiple h1 tags
32) 36 too many on-page links
33) 7 missing h1 headings
34) 10 title elements are too long
35) 10 Duplicate meta descriptions