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§ Has the content team worked with or looked into big ideas with the above for any MC brands?
o Snapchat vs new Instagram Stories – initial thoughts as social video platforms here?
o New Facebook and Twitter Live Streaming – Who is poised to have a better sports live streaming platform? Social live streaming?
§ What does this say about where these brands are moving in the video space?
o Mic/Hyper: How will they change the way we consume media? With most folks looking at FB and Twitter which can be a bit overwhelming since there’s so much content being shared/distributed. Hyper uses a human curation approach. They use a proprietary system to cull through all the video content and then a team of folks review and provides consumer a daily “playlist” of the top stories.
§ Here’s more info: http://www.wsj.com/articles/mic-acquires-mobile-video-app-hyper-1457434801
§ Or, you can just download the app J
o Are there any brands (i.e. Nike) who are leaders in emerging video/any brands we should be looking at as examples of leaders in the (video) space? Which brands are doing the best job of capitalizing on new video trends, platforms, etc.?
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