Notes

How to Choose the Best Tech PR Agency for Startups
When evaluating potential PR agencies, tech startups should consider their industry expertise, media connections, and client outcomes. Specifically, they should be looking for an agency with proven success in helping VC-backed startups establish credibility and engage their audience.
Bospar describes themselves as a “politely pushy” firm, reflecting their proactive media pitching approach to help startups quickly secure press coverage around their funding or product announcements. They also offer strategic storytelling and thought leadership campaigns.
LaunchSquad LaunchSquad is a public relations, story development and creative agency that partners seamlessly with change-the-world companies—crafting and executing integrated, strategic communications programs that deliver measurable business outcomes. They use storytelling and media engagement to help clients accelerate growth, generate brand awareness, increase visibility and drive traffic, leads and sales. The agency serves a wide range of industries, including climate/energy, AI, healthcare and consumer technology.
Tyto is a European PR agency that helps high-growth technology businesses scale faster. The agency’s PRWithoutBorders model removes the inefficiencies of working with multiple agencies across Europe and combines media relations, thought leadership, newsjacking, data storytelling and content marketing. The agency is a good fit for B2B technology startups looking to build brand awareness, influencer engagement and measurable marketing impact.
CCGroup is a B2B technology PR agency that helps brands stand out in complex, competitive markets. The agency positions PR as a commercial growth tool rather than a vanity exercise, and has deep experience across major technology shifts.
Highwire PR Founded in 2008 by Kathleen Gratehouse, Emily Borders, and Carol Carrubba, Highwire PR is an agency that specializes in the tech industry. The company offers a wide variety of services, including media relations, content marketing, and crisis management. It has an extensive portfolio of clients, including LinkedIn and Cisco. The agency is headquartered in San Francisco, California.
Ross Levanto, senior VP at Highwire PR, says tech clients are providing more budget to execute the firm’s ideas for content. He also notes that the agency is bringing in new talent to support its growth.
Michael O’Brien joins as chief client officer at Highwire, formerly 5W Public Relations. He will work closely with the firm’s CMO, Carol Carrubba.
Octane PR The most successful startups have a product that solves a problem, but what really sets them apart from the competition is their strong brand. To develop a cohesive brand, Octane PR relies on the power of storytelling and the strategic communication of their clients’ goals.
They work to create a narrative that is rooted in the culture of their clients’ customers and focus on creating impactful media campaigns. Their goal is to provide visibility and credibility to tech innovators through the lens of the communities they serve.
Before choosing a PR agency, tech startups should clearly define their objectives. This will help them find an agency that specializes in their industry and can offer customized strategies with measurable results. Look for an agency with deep knowledge of the technology sector and solid relationships with key journalists.

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