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Those activities to meet the goal which is to create differentiation and preference in the minds of both current and future employees. (.Firstly, contain current employers. Second, hired more talented people.)
- Employer Branding Methods
- Employer Branding Channels
Why is it important?
Which companies are leading the way in employer brand strategy?
How do we measure the return on investment of employer branding?
How will market trends impact on how we attract, engage, and retain talent over the next five years!
JOB DESCRIPTION:
Conduct market research to find answers about engineering personas, habits and trends
Brainstorm and develop ideas for creative marketing campaigns according to APAC market needs
Assist in inbound marketing activities by demonstrating expertise in content development and optimization, advertising, events planning etc.
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and cross-functional team at Wizeline to coordinate brand awareness and marketing efforts for APAC market
Execute initiatives to reach the target audience through appropriate channels (offline and online media)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
REQUIREMENTS:
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Salesforce, Marketo & CRM) and applications (Web analytics, Google Adwords etc.)
Proven experience on executing events
Well-organized and detail oriented
Excellent communication and writing skills in English
Experience in cross cultural communication environments and working with global teams
BSc/BA in marketing, communications or equivalent
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