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First, You need to stop Selling!
Seriously, you need to stop selling to your customers and instead focus on helping them make a buying decision. Focus on the pain points of your customers, how you can make their life better. All your prospects may not be ready to buy your product: they need nurturing. And that's what most successful brands are doing.
Would you ask someone to marry you on the first date? The answer is usually NO!(It would be funny if you did :-)
We often see in movies that successful love at first sight scenarios. In real life, a relationship requires earning trust, understanding each other better.
Does it make sense? Selling to your prospects on your first date isn't a good idea. You could offer a gift, something they find valuable to nurture the relationship (like you would carry a bouquet on your first date), listen to them & help them make a better buying decision.
Companies that only hype their product and continue to SELL &SELL eventually fails.
Why?
Because buyers now control the sale, they tend to avoid sales pitch while they prefer to engage with brands that show more empathy towards them and help them make a better choice.
As a business owner, we have to understand and play by the customer's rule.
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