Notes

MOS2320A/B - Marketing (3 lecture hrs, 0.5)
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
-benjamin marcus #3786 - Wed1:30 PM - 4:30 PM

MOS2275A/B -Business Law I (3 lecture hours, 0.5)
An introduction to Canadian business law, including: tort law, contracts, property, employment, partnerships, corporations, debtor and creditor, bankruptcy and insolvency, sale of goods and consumer protection. Cases and current events are used to illustrate legal issues and to solve legal problems.

MOS2310A/B -Finance (3 lecture hours, 0.5)
This course provides overview of issues in financial management and corporate finance. Students will learn how financial managers make investment, financing and other decisions and the tools they use to make such decisions. Topics covered include time value of money, risk, valuation, capital structure, dividend policy and other selected issues.

MOS3321G -Consumer Behavior (3 lecture hrs, 0.5) *must do in 2nd semester*
This course focuses on understanding and predicting consumer behavior by integrating theories from psychology, sociology, anthropology and economics. Emphasis will be on how behavior is shaped by internal and external influences.

Management and Organizational Studies 3352F/G - Industrial Relations and Labor Studies (3 lecture hrs, 0.5)
This course examines the economic, social, legal and political relationships among labour, management and the state with emphasis on organized labour and unionized workplaces in Canada.

**1.5 honor spec: 3321, 3322, 3420 & 1.0 from 2310, 3330**
Management and Organizational Studies 3322G - Integrated Marketing Communications (3 lecture hrs, 0.5) *2nd sem*
This course focuses on the theories, concepts, and applications of integrated marketing communications, covering the elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing, and interactive marketing. The goal is to understand how marketing communications reaches and serves customers, and how it helps to shape consumer behavior.
Management and Organizational Studies 3420G -Marketing Research (3 lecture hrs, 0.5) *2nd sem*
This course integrates the various research tools used within the social sciences and applies them to practical marketing research settings. The focus is on how to develop research designs, instruments, and methodologies to answer specific applied research questions and theories.
Management and Organizational Studies 3330A/B -Operations Management (3 lecture hrs, 0.5)
An analysis of the principles, theories and practices critical to managing an organization. Overview of analytical models and approaches to improving operating systems. Attention is paid to both service and manufacturing operations
-benjamin marcus #2099 - M10:30-12:30 W10:30-11:30

Psychology 2080A/B -Introduction to Test and Measurement (3 lecture hrs, 0.5)
This course examines principles of psychological assessment in an applied context through lectures and demonstrations. Topics will include reliability and validity, legal and ethical issues in test construction, and selected controversial questions relating to assessment in areas such as personnel selection, standardized testing in schools, and group differences in test performance Psychology 2990A/B -Applications of Psychology (3 lecture hrs, 0.5)
The purpose of this course is to acquaint students with some of the ways in which psychological evidence and techniques can be applied to the practice of law, business, education, the health sciences, etc.

Psychology 2030A/B -The Maladjusted Mind (3 lecture hrs, 0.5)
This course will survey various categories of maladjusted behaviour and consider different explanatory models and treatment strategies for the control of such behaviour. Theories of human adjustment and maladjustment will be reviewed.
Psychology 2035A/B - Understanding Yourself and Others (3 lecture hrs, 0.5)
This course examines ways in which recent research findings in psychology may be applied in the individual's life. Emphasis on psychology as an empirical science and on avenues of self- understanding and personal growth. Topics include: personality, stress and coping, person perception, interpersonal communication, friendship and love, sexuality, vocational development.