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- we communicate everything through our brand. goal is to make sure all members are happy. appeal to their demographic and having positive energy for their members. 4.5 star service value. slightly below the ritz and 4 seasons
- we've used wendelson/mendelson, buying habits of consumer habits and trends in the marketplace. we market to our demographic (35-55 year old modern mom), family multi-site memberships...looking for family memberships.
- marketing and sales is essential to organization. marketing generates sales leads for us, and continues to drive how many ppl know about the bay club and hit the right demographics for the best potential customers, marketers who communicate quickly and often
- how do marketing and ops work together? they work together pretty well. on the hotel side, not always the case. overcommunication is a good tool. they have a staffing model that helps execute what they need to execute and still communicate to the field
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