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It does not matter whether you are launching a new product or service or you are an established business, tracking will show you what marketing vehicles are working and which ones are not.
Even worse is when marketers think they’re tracking the effectiveness of their campaigns, but they’re doing it in the wrong way.
Tracking your campaigns can also help you better manage your marketing budget.
On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.
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The Takeaway
In order to provide value and affect change, track everything.
Demand clear direction on all objectives and goals.
Build a Digital Marketing Measurement Model to drive focus.
Plan your campaign strategy and labels.
Take advantage of inexpensive and free tools to support your efforts.
Review analytics (from all tools) often.
Test and refine your tactics and, if necessary, your strategy.
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