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2.) Ad Goals: What are the goals of the ad? How does the ad use images to achieve its goals? (Go beyond just selling a product or service—what are they saying about the service/product? Culture? Society?) Please give supporting evidence.
3.) Audience: Who is the target audience? What groups does this ad ignore (if any)? How does the ad appeal to its audience? Are there any apparent fallacies? Please give supporting evidence.
4.) Research: How does the ad “fit in” with other ads of its type? Does it go against normal conventions? Why do you think this product made the choice to align with similar ads or to go against ads of the same type? Please give supporting evidence.
5.) Argument: Overall, is the ad achieving its goals? What do these goals mean for society? How will this ad affect/change society? How does the ad reflect societal norms? Please give supporting evidence
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