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Presented by SGInnovate. Partnered with Google.
How do we focus on users who are far away or have a different culture or lifestyle? Dr. Elizabeth Baylor, research lead for Google Tez, will discuss user experience (UX) as an NBU solution that allows us to confidently build for people we don't know. Join us for a guided discussion of the UX process and the 3 principles of good UX, and get tailored advice on research solutions for your next big project.
About the Google Next Billion Users (NBU): The internet's future lies with its next billion users. They are coming online through smartphones and using the Internet in radically new ways. There is a massive potential and innovation to help solve their challenges with technology. The Next Billion User initiative at Google is strongly committed to building products and experiences for these users first, and this series of talks aim to share some of what we've learnt so far along the way.
https://www.sginnovate.com/events/sginnovate-presents-google-next-billion-users-nbu-user-insights-nbu-markets
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