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1. Split test 3 hari: Landingpage, Ads, Targetting total 1 juta harus menghasilkan
2. Landingpage: Split semua gaya. Tips:
-Gunakan bahasa sesuai audience
-Jangan pernah pakai "Beli sekarang", tapi "ambil diskon nya"
-Harga promo Jangan warna merah
-Scarity itu wajib
-Test lebih baik whatsapp atau form
+Contoh hardselling: http://bisaquran.id/paket/
+Contoh Storytelling: http://glumory.id/bunda/
+Kalau form, lebih suka pakai google form. Kalau whatsapp, pancing supaya klik "send"
3. Ads: ada 3 jenis gambar iklan. Yaitu: Gambar testimoni, Gambar produk, Gambar "nyeleneh" yang related. Tips:
-Jangan ada "see More" untuk WC
-Split test min 3 gambar, 1 gambar = struktur ads copy yg berbeda
-Jangan tampilkan url di iklan, pakai "klik.disini" khususnya storytelling
4. Targetting:
-kalau PPE harus targetted, kalau WC harus board.
-kalau WC lebih suka pakai board interest, demograpic, behaviour
-Budget split test lebih suka di 100-200 ribu per adset, dilihat 1 hari
-lebih suka Bid auto
-Bedakan targetting pria dan Wanita
-Ga split umur
-contoh: dia lebih suka pakai 25-65 untuk skincare
5. Scale up:
-start 00.00 budget 100-200 ribu per day
-Jam 5 pagi tambah budget jadi 300-500 ribu
-jam 8-9 pagi tambah budget jadi 1-2 juta
-jam istirahat siang tambah budget jadi 2x nya
-turunkan budget ke 100-200 ribu per day di jam sepi
-Jam sepi harus tahu sendiri, tiap targetting beda2
-Advertiser selalu stay, karena itu pakai sistem sift
-Ramadhan biasanya naik 6x
6. Costumer Service
-pembagian tim biasanya dibagi: bagian jawab pertanyaan, bagian
complaint, dll
-Followup selalu di jam 5 pagi
-30 menit di read ga ada respon >> followup level 2 (minta kepastian)
-buat grup realtime sales
-Advertiser harus tahu leads saat itu juga
-Ada yang bertugas membagi leads untuk yang Sistem form
7. Team
-CS ga ada target sales, hanya kalau salesnya kecil ditanyakan kendalanya
(hati2 sama CS yang gampang baper)
-Target hanya atasan yang tahu
-Pembagian target bulanan menjadi target harian supaya mudah
-Tingkat kebahagiaan team harus tinggi
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