Notes

Tell us about your involvement in the US electronic music scene thus far.
I’m from Miami, where freestyle music had a huge cultural moment in the '90s. After that, house music started gaining traction as hometown producers, Murk, made sure of it. Concurrently, trance music was on the upswing with George Acosta DJing at Shadow Lounge and Edgar V DJing at Space. After joining some dance music forums, I started meeting some locals and the first dance music event I attended was Zenfest in 2000, followed by WMC in 2001. This was a rather important era in dance music, a time when guys like Sasha and Digweed started becoming household names. On a personal level, living in Miami was especially cool every March during WMC, not only because of the exposure to music, but I was also fortunate to have met a lot of interesting people along the way.

What promoters in the US would you consider to be a very relevant brand for RA to ticket for?
SAFE are well-established promoters in Miami. Their parties are a success, I feel, because they've built up a rather loyal fanbase over the years by consistently booking quality musicians. I would have a conversation with the SAFE guys [Ramon Crespo and Diego Martinelli] and ask them about other promoters that RA Tickets isn't currently working with, and look to bring them onboard.

On a larger scale for brands, T-Mobile is quite involved in dance music, and with their recent merge with Sprint, more capital and more involvement may be on the horizon. I would look into their vision and their promoters.

Who would you see as RA Tickets main US competitor and why?
TicketWeb and AXS come to mind, but based solely on how often I see their ticket links for music events on Facebook, Ticketfly may be it. Ticketfly's parent organization is Eventbrite, so that's a good starting point.

What do you think RA Ticket's key unique selling point is?
The Resident Advisor brand. Anyone who truly knows dance music knows Resident Advisor. It's a global dance music platform and one which carries significant value.