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The people we are targeting are Parents with Teenagers, Jr High / High School Student, and mentors.
Unlike most other schools, our school is so closely knit that we are able to know everyone on a personal level and have emotional ties with people.
After these considerations, we believe the next slides to be the best marketing for the school
According to this survey, 91% of teens use youtube, which gives a chance for teens to see Future School's advertisement and have a chance to get hooked in.
This was my idea, it is an app with high traffic, have you ever used the app called Snapchat?
If Not, Snapchat is an app that allows people to send pictures and videos to people that are viewed and deleted or it can be added to a person's story and last for 24 hours. My suggestion was to add a geo filter for around the campus so people can let people know where they have been during the day.
If So, My suggestion was to add a geo filter for around the campus so people can let people know where they have been during the day.
Another form of display ad would be an online retargeting ad which means when someone leaves our website they will get ads telling them about our school helping keep people's minds thinking about Future School
In a city where there is not a lot of things for teens to do the mall seems to be where most teens go to have fun with friends. So we believe that a display ad at Central Mall would be a good use of money since it would be seen by many teens and parents alike.
According to MarketingCharts.com 13-17, y/o TV viewership has gone down by 37.6% over the last 5 years. That means that teens aren't watching tv as much as they used to 5 years ago so if any purchase in TV should used for channels that parents watch.
To help round out the marketing we will use billboard ads to catch anyone who looks at the billboard while going along with their day
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