Notes

Write a note in this area. It's really easy to share with others. Click here ..1. Overview of company: Introduce the company, its brand/product/service and target market; what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry. Be succinct.
2. Summary of social media use, objectives and effectiveness: Briefly summarize the company’s current use of social media. Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative - of other companies or competitors? In other words are they saying the same uninspired things over and over again across platform or are they a unique voce that adapts to the platform/medium? What are the risks involved? Have their marketing efforts failed on a particular channel? How do they manage customer dissatisfaction? How do they leverage each tool? Do they offer deals? A chart  that presents numbers of followers and frequency of posts is a good start for this sections If they are not on a specific platform, try to deduce why they are absent from this channel.
3. Recommendation:  Make one (1) recommendation based upon your assessment and research. HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media which might points towards recommendations.
4. References: Demonstrate that you used appropriate materials (i.e., the Dahl textbook and academic readings) with which to base your case study upon. Use APA6 format (with doi’s)