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"Weve been going at this wrong - we just believe we aren't going to be able to replace existing solutions with our solution"
Possibly 2 weeks until launch? May 7th?
FinServ - 3,500+ contacts (500 never touched, 500 touched once, 2,500 with multiple touches)
3 step process?
1 - send written email
2 - send follow up
3 - nurture?
SalesLoft is recorded into SFDC
Forrester TEI Webinar - we should record it
Bob Cormier (forrester) to be listed as Guest Speaker, independent person, independent research
June 8th - 10 or 11am? Probably 10am - record it and do another at 1pm?
Smart Comm will host from technology and as standing host
Smart Comm will kick off the webinar - 4-6 slides describing SC solution (probably Bob Dunfee) SC letterhead (avoid Gartner)
Main Webinar Content, Cormier to speak, 30 minutes - Forrester letterhead
Q&A at the end in SC letterhead - we can stage a few questions - Cormier will provide 2-3 seeds and Dunfee should have some too
Dunfee to handle product questions
Cormier to handle study/research questions
Crawford to handle fielding questions
Practice webinar - Cormier - CANNOT DO 1130-1pm ET (not available)
[email protected] (cc cormier) for approving abstract/content/etc for promotion
SC Logo has to be significantly larger than Forrester logo. Forrester does not approve or recommend SC. Forrester is not hosting.
We can reference TEI study.
Abstract = 3-5 sentences with 3-4 bullets about key takeaways.
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