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GOAL (Expectation)
- Reach:
- Conversion rate.:
- (*) New Account:
- Active Account:
- Budget:
=> ROI:
TARGET AUDIENCES:
- User: Top 10% Tech Talents (Developer, Designer and Digital Marketer)
- Customer: Tech SMEs for Headhunt Service - who have those problems:
+ Don't have a HR apartment. (They built their product, sale and marketing team first so they may don't have HR apartment to hire the right person)
+ Need to hire a very big number of talents. (HR apartment is overload)
+ Need to hire a specific position. (Their HR is overload / Their HR is suck)
+ Need to spend money. (Did not find any)
- Customer: Tech SMEs for Marketplace
+ Can't not find enough quality profiles
+
KEY MESSAGE OF CAMPAIGN
- Key angle -
- Channel nào
-> Để đạt được GOAL.
thuờng thì vs marketing fee mấy sếp sẽ expect revenue sẽ = 10 lần budget
hoặc nếu revenue expect ko cao thì phải bù vô brands awareness, message, media các kiểu
do brands họ có hệ thống training rồi nên ít cần headhunt hơn
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