Notes

8 Best Social Media Platforms for Business in 2021

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When it comes to business marketing, social media has continued to cultivate in importance. Now in 2021, with so many selections available, there are two main questions:

Which social media platforms are best for my particular business?

How can I possibly manage them all effectively?

Great questions, but we need some further clarification. It’s important to understand each one of the top social media platforms sufficient reason for whom they are most effective. For example, if you’re an attorney searching for new clients - where you may spend your time will depend on which kind of law you practice.

If your focus is family law, divorce, or estate planning, then Facebook might be a great solution. However, if you practice corporate legislation, save your energy on Facebook and try LinkedIn, Medium, and YouTube instead.

The Best Social Media Platforms for Business

Let’s look at the eight best social media platforms for business to more fully understand how they might be leveraged for marketing purposes. Then we are able to look at how to create a strategy that works.

1. Facebook - Monthly Users: 2.7 billion Worldwide

Facebook is the granddaddy of these all with the highest utilization rate undoubtedly. In the US, their fourth-quarter 2020 active monthly user number was 258 million. That could seem like a lot less than the worldwide number but remember - there are only 331 million people total! That’s a 78% saturation price.

Because of its high utilization rate, every business should have a Facebook page. Consumers be prepared to have the ability to reach you there and they also expect that you will respond to their questions or concerns. Facebook is ideal for engaging your audience, advertising services and products, and collecting reviews.

Whether you consider Facebook as a significant component of your marketing strategy or more of a required presence, it still requires diligent management and upkeep, including frequent posts and tabs on comments.

2. LinkedIn - Monthly Users: Over 65 million

LinkedIn has found its niche with businesspeople and professionals. It’s the #1 spot to connect with B2B prospects and potential employees and is second to non-e when creating a professional network.

For advertising, the LinkedIn platform is terrific at targeting decision-makers and boasts a 2X higher engagement rate than other social media platforms. On LinkedIn, you can target quality audiences and drive awareness for B2B lead generation. In case you are uncertain if your service or product would look for a market on LinkedIn, consider speaking with a brand specialist to bring a laser focus to your marketing plan.

3. Instagram - Monthly Users: Over 1 billion

Owned by Facebook, Instagram may be the hipper, trendier sibling that is de rigueur for brand awareness in the B2C marketplace. An excellent place to post will content and to engage with customers, Instagram has expanded its shopping functions and today can really compete on the e-commerce front.

Created for mobile use and driven by hashtags, stories, and frequently updated content, Instagram requires committed focus and an aggressive posting schedule to accomplish successfully. However, its advertising relates to Facebook’s ad management system rendering it an easy transition in case you are acquainted with the sister company’s process.

4. Twitter - Daily Active Users: Over 186 million

Things move lightning fast in the ‘Twitter’ and you also have to be on top of your game to make this fast-paced platform use multiple posts per day. Twitter is great for posting links to other content like events, fresh blog articles, or new product pages. It’s also an excellent part of a social media strategy if you need to build your reputation as a thought leader in your town.

5. YouTube - Monthly Users: Over 2 billion

As one of the largest sources of user-generated content, YouTube is great if you are good with creating video content material like demonstrations, tutorials, instructional content that connects with visitors. YouTube has evolved right into a visual library for not only entertainment, but also instruction and learning new things.

With a little creativity and some good camera skills, you too could be a YouTube Star! It’s a great way to show off brand personality and is a natural complement to other social media marketing strategies.

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6. Pinterest - Monthly Users: 400 million active users

If you want to engage with millennials between the ages of 25 and 45, Pinterest may be the place. What used to be a primarily female user group has become about 40% men and rising - who have guessed?

Being successful on Pinterest takes consistent posting and image creation (also it can be difficult to stand out), but there are low-cost tools that are usually designed to improve traffic and their advertising is less costly than Twitter or Facebook/Instagram.

7. Reddit - Monthly Users: Over 1 billion

Think of Reddit as more of a way to do market research than a place to advertise or engage new customers. In fact, the Reddit community has strict rules about self-promotion and advertising. That being said, Reddit has a big audience where you can target your research to specific subgroups for honest feedback.

8. Medium - Monthly Users: Over 153 million

Unique in the social media realm, medium.com was started by among the Twitter co-founders and is really a site where you can publish written articles on whatever topic you. But unlike an individual blog or new website, medium.com has a domain authority of 95 that is a search engine results positioning score (out of 100) that presents how likely a site would be to rank on search pages.

That means that your content includes a proven audience and a great shot at viral participation. To sweeten the pot, a lot more, 95% of Medium readers have college degrees and more than 45% earn six figures or higher. Less a location to advertise and more a location to publish quality articles, Medium’s strength is establishing authority and driving site visits.

How Do You Manage an Effective Ongoing Social Media Campaign?

So we’ve looked at the premier social media sites (www.antiguawebsolutions.com), but how do you manage an ongoing social media marketing strategy that provides success?

First, you need to consider two components:

&middot; Social media marketing - focusing on the specific creation and distribution of content, videos, visual media, etc., that you would like to utilize to reach new and existing customers.

&middot; Community management - engaging with customers during your chosen social platforms where people will have questions, comments, discussions (which itself could be a full-time job).

Next, you need an effective way to schedule and process the content, posts, and tweets you have developed on a schedule that provides consistency. For that, you can find editorial calendars and social media management tools, but a far more effective option may be an interpersonal management app which allows you to automate, analyze, and control your current plan leaving you available to create content.

To Sum Up

Social media marketing services in New York is really a powerful tool in today’s business climate. Deciding on the best social media platforms is easy once you understand your service or product, as well as your customer. The more challenging part will be creating an ongoing blast of content suitable for your business and posting that content at regular intervals for effective results.


Successful social media campaigns are time and resource-intensive for both large and small companies. The good news is they're highly impactful when done well.

Contact Antigua Web Solutions to find out more about social media marketing, brand development, and improving your digital presence.


Homepage: https://antiguawebsolutions.com/seo-service/