Notes

The Importance of Building a LinkedIn Network

The Importance of Building a LinkedIn Network


Build your LinkedIn empire by establishing a robust network of connections.


The Importance of your network

One of the ways in which LinkedIn is safer than some other networks is through its contact limitations. In order to add someone as a contact, in many cases you have to indicate how you know him or her. It could be through school, work, or any other social contact.

Why is this important? LinkedIn is designed to limit commercial messages to its InMail program, which is paid. Those people who you can contact for free is regulated based on your network status. 1st degree contacts are the people you connected to yourself, and they are the only ones you can message directly for free. 2nd degree connections are the 1st degree connections of your own 1st degree connections, while 3rd degree connections are known through 2nd degree connections. For 2nd and 3rd degree connections, you can only contact them if you’re introduced by a 1st degree connection or buy an InMail.

Every time you are connecting with someone new, it expands your networking opportunities more than you think. If you were to connect with 50 people who all had 50 1st degree LinkedIn introductions of their own, you would be one email or phone call away from being introduced to 2,500 other people, assuming no overlaps. Those 2,500 people can in turn introduce you to 125,000 more people assuming they also only have 50 connections apiece and there is no overlap.

What does this mean for you? In short, the more 1st degree connections you have, the easier it is for you to reach out to others. Whether you’re trying to get a job or sell something, it’s smart to have a network of people who you trust as contacts.

Start by connecting with who you know


Remember, LinkedIn incentivizes expanding your network with people you already

know. So, think about who you know that are helpful to your career, or who can

introduce you to others who are helpful. This includes:


o Colleagues, past and present

o Partners and clients

o Professional association members

o Networking acquaintances

o Classmates

o Recruiters

o Friends & Family


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