Notes

Digital marketing may be the promotion of products or brands via a number of forms of digital technologies to attract, engage and convert customers online.

For a business to succeed in today’s Digital world, it is really important to have a solid digthisal footprint on the internet. With today’s sophisticated digital lifestyle, consumers are probably on Facebook, looking into Twitter, browsing their email inboxes and looking for services and products on a search engine.


Digital marketing differs from traditional advertising since it leverages all the electronic devices like PCs, Tablets, Smartphones, digital signage or billboards, smart TVs to supply an experience in real time, that withinfluences a desired audience to buy your product / read your articles / engage together with your content.


Marketers shall use these Omni-channels that may track the customer’s journey and present them the opportunity to engage with the consumer online.


Various components of Digital Marketing:

● Search Engine Optimization (SEO) - make your brand appear at the top of Google, Bing, Yahoo along with other search engines

● Search Engine Marketing (SEM) - with pay per click & Google AdWords allow your website to emerge on paid report on different search engines.

● Social Media Marketing (SMM) - advertising on Twitter, Facebook, Google +, LinkedIn and YouTube. Get maximum amount of Likes and Tweets on twitter.

● Mobile Optimization and Responsive Websites - Once you have a look around a room, nearly everyone is on the Smartphone. The numbers of people browsing on mobile passed desktop users in the past.

● Video Marketing - easiest way to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are increasing now, more than ever.

● Web analytics - collection and analyze web usage data

● Content Marketing - eBooks, White Papers and Infographics

● Email Marketing - sending emails to customers directly
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Here are some challenges for Digital Marketers:

● Explosion of digital channels - Consumers use variety electronic channels and devices to interact with brands in various ways and for different purposes.

● Exploding data volumes - Consumers leave behind an enormous digital footprint in these channels. It’s extremely difficult to obtain a handle on all that information, and find the proper data that will help you make the right decisions.

● Increasing competition - Digital channels are relatively cheap, weighed against traditional media, making them within reach of practically every business of every size. Consequently, many people are trying to capture consumers’ attention.


How do you succeed in Digital Marketing:
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● Avoid overwhelming “in that person”marketwithing

● Respond to dynamic customer interactions.

● Extract value from big data to create better decisions faster

● Close loop the feedback into future digital campaigns for Cross/Up-Sell

People want brands they can trust, companies that know them as people, communications which are personalized and relevant, and will be offering tailored to their needs and preferences.


Seo services in new york is now the initial touch point for the consumer and a channel where the consumer has greater control over what they see so when they see it.

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