Notes

Rent an Email List
Renting an email list is an easy process. In most cases, the third-party, also called a mailing list provider, agrees to deliver a predetermined amount of emails to your subscribers at a given time. You set up the time and date the email will be delivered, how many recipients will get the email, and how much to charge for this service. Once you have agreed to the arrangement, you provide the third-party with your email list. The third-party organizes the list into categories based on geography, region, and so on.

The third-party usually charges a fee per month for renting the list. The pricing structure varies widely from provider to provider. There are some that base price on the total number of subscribers on the list, some base price on the number of email addresses rented, and others offer a flat rate fee for each subscriber on the list. Generally, the more subscribers a provider has, the more it charges for each rental. Even if a provider has a low list cost, the total cost of renting the list may be very high.

To avoid paying through the nose for a list, there are a few things a business can do to keep costs down. First, focus on getting quality leads rather than quantity. Second, focus on having your subscriber opt-in to avoid paying a separate charge for each person they sign up. Third, provide your subscribers with useful content in exchange for their subscription. These three strategies can save a business thousands of dollars in annual advertising costs.

One way to avoid the cost of renting an email list is to buy a list from an expert email list broker. These brokers buy large databases from providers and assemble them into email lists that can be customized to fit the needs of individual companies. Although the cost is a bit higher than buying a standard list, the results can be much more effective, as the owner of the said email list can target his messages to subscribers who specifically opt-in to receive specific information.

When you rent an email list, consider the cost of renting per thousand impressions as well. Most broker's charge by the conversion rate, which is the amount of times a subscriber views his or her advertisement. In other words, instead of paying by the subscriber who lands on your page, consider the amount of times your advertisement was viewed by someone who clicked through but never went through to purchase.

By targeting your audience based on demographics, cost per thousand impressions is calculated differently. This simply means that if you want to rent a highly targeted email list, you need to pay more. The cost is determined by the amount of time your marketing message is spent on a webpage versus the number of times the page has been viewed. For instance, a video on your page that only lasts one minute will cost less than one minute of email marketing to the same customer.

Marketing with email addresses can result in more sales because everyone on the planet has an email address. However, marketers still debate whether or not this format of marketing still works. Some marketers still contend that it is outdated and does not provide the return on investment that they had hoped for. Since everyone has an email address, it may be difficult to market to the masses when most people have nothing to give you in return.

On the flip side, there are many cases where renting works. Consider when you rent an email list, you will only pay when you receive an actual sale. That means that each time you send out emails, you will only be charged for the actual number of people who viewed the ad. This is in contrast to when you buy a list, you will be charged per email that is sent out. Buying lists can also cost a lot of money. Many marketers spend thousands of dollars per month on monthly purchases.
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