Notes

What Is the Relevance of Technology?
"Technology in the long-run is irrelevant". Which is what some sort of customer of mine told me when I made a presentation to him with regards to a new product. My partner and i had been talking about the product's characteristics and benefits and even listed "state-of-the-art technology" or something to that particular effect, as 1 of them. That will is when they made his declaration. I realized after that he has been correct, at very least within the context associated with how I used "Technology" in my demonstration. But I started thinking about regardless of whether he could be right consist of contexts as well.

What is Technology?

Merriam-Webster defines it as:

a single

a: the functional application expertise especially in a particular area: engineering two

n: a capability given by the practical application of knowledge 2 : a way of completing a task especially using technical processes, procedures, or knowledge 3 : the specialized aspects of a certain industry of endeavor Wikipedia specifies it as: Technology (from Greek? Î???, techne, "art, skill, cunning of hand"; and -??? ί?, -logia[1]) is the generating, modification, usage, and even familiarity with tools, devices, techniques, crafts, devices, and methods regarding organization, so as to fix a problem, enhance a preexisting way to a problem, achieve a goal, take care of an applied input/output relation or perform a specific perform. It can furthermore refer to the collection of such tools, including machinery, alterations, arrangements and treatments. Technologies significantly impact human as nicely as other creature species' ability to be able to control and adjust to their herbal environments. The phrase could either be utilized generally or to specific areas: good examples include construction technological innovation, medical technology, and also the precise product information technology. Both explanations revolve around the particular same thing : application and utilization. Technology is a good enabler Many men and women mistakenly believe it is technologies which drives innovation. Yet from the explanations above, that is evidently not the circumstance. It is opportunity which defines innovation and technology which allows innovation. Think involving the classic "Build a better mousetrap" example taught in most business educational institutions. You might have the technology to be able to build a better mousetrap, but if you have zero mice or perhaps the old mousetrap works well, there is absolutely no opportunity and and then the technology in order to build a better one particular becomes irrelevant. About the other side, if you will be overrun with mice and then the opportunity is available to innovate a product using the technology. Another example of this, one with which often I am thoroughly familiar, are consumer electronics startup companies. Trying to find associated with equally the ones that succeeded and even those that hit a brick wall. Each possessed exclusive leading edge technologies. The difference was opportunity. Those of which failed wasn't able to get the opportunity to be able to build a meaningful innovation utilizing their technology. Inside of fact to survive, these types of companies had to be able to morph oftentimes in to something totally diverse and if these people were lucky they could take advantage of derivatives associated with their original technology. More often as compared to not, the first technology wound up in the scrap heap. Technologies, thus, is an enabler whose ultimate value proposition is definitely to can improve our lives. In purchase to be pertinent, it needs to be used to make innovations that are usually driven by possibility. Technology as a new competitive advantage? check here list a technology as one particular of their aggressive advantages. Is good? In some instances yes, but Inside most cases no .

Technology develops alongside two paths -- an evolutionary course and an innovative path.

A revolutionary technology is 1 which in turn enables new sectors or enables remedies to problems that were previously not really possible. Semiconductor technologies is a great example. Not only did it spawn new industries plus products, but this spawned other ground-breaking technologies - diffusion technology, integrated signal technology, microprocessor technological innovation. All which supply lots of the products and even services we consume today. But is semiconductor technology a competitive advantage? Considering the number of semiconductor companies of which exist today (with new ones developing every day), I would say not. What about microprocessor technology? Once again, no. Lots associated with microprocessor companies out there. What about quad core microprocessor technology? Not as many companies, but you need Intel, AMD, ADJUSTABLE RATE MORTGAGE, and a host of companies building personalized quad core cpus (Apple, Samsung, Qualcomm, etc). So again, little of a new competitive advantage. Competitors from competing solutions and easy usage of IP mitigates the perceived competitive good thing about any particular technology. Android vs iOS is a good example of precisely how this works. The two operating systems are usually derivatives of UNIX. Apple used their very own technology to expose iOS and obtained an earlier market advantage. However , Google, using their variant regarding Unix (a rivalling technology), involved comparatively quickly. The reason why intended for this lie certainly not in the actual technology, but throughout how the items made possible by those technologies have been taken to market (free vs . walled back garden, and so forth ) and the differences in typically the strategic visions of each company.

Evolutionary technology is 1 which incrementally develops upon the basic revolutionary technology. Nevertheless by it is rather nature, the incremental alter is easier for any competitor to match up or leapfrog. Carry for example mobile cellphone technology. Company V introduced 4-G products prior to Company A and while it might have got had a brief term advantage, while soon as Firm A introduced their 4G products, a benefit due to technology disappeared. The customer went back to selecting Company A or even Company V based upon price, service, coverage, whatever, but certainly not depending on technology. Hence technology might include been relevant for the short term, but in typically the long term, started to be irrelevant.

In modern-day world, technologies are likely to quickly come to be commoditized, and within just any particular technologies lies the seed from the own passing away.

Technology's Relevance

This particular article was created from the prospective of an stop customer. Coming from a developer/designer standpoint things get murkier. The further one is taken out of the technology, typically the less relevant it becomes. To a developer, the technology will look like a merchandise. An enabling item, but a product nonetheless, and thus it really is highly relevant. Bose uses a private signal processing technological innovation to allow products of which meet an established of market specifications and thus the particular technology and what it enables is usually relevant to all of them. Buyers are more involved with how this sounds, what's the purchase price, what's the top quality, and so forth, and not so much along with how it is usually achieved, thus typically the technology used is usually much less pertinent to them.
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