Notes

What Is the Relevance of Technological innovation?
"Technology in typically the long-run is irrelevant". That is certainly what some sort of customer of mine told me once i made a display to him of a new product. My partner and i had been referring to the product's capabilities and benefits in addition to listed "state-of-the-art technology" or something to that effect, as one of them. That will is when this individual made his declaration. I realized later on that he had been correct, at minimum in the context involving how I applied "Technology" inside my presentation. But I commenced thinking about whether or not he could get right in other contexts as well.

What exactly is Technology?

Merriam-Webster specifies it as:

1

a: the sensible application of knowledge specially in a certain area: engineering a couple of

n: a capability given by the sensible application of knowledge two : a way of achieving a task especially applying technical processes, methods, or knowledge 3 : the specialized features of a specific discipline of endeavor Wikipedia describes it as: Technology (from Greek? Î???, techne, "art, talent, cunning of hand"; and -??? ί?, -logia[1]) is the making, modification, usage, plus knowledge of tools, devices, techniques, crafts, systems, and methods regarding organization, in order to resolve a problem, increase a preexisting means to fix a problem, achieve a goal, deal with an applied input/output relation or perform a specific perform. It can furthermore refer to the gathering of such resources, including machinery, adjustments, arrangements and procedures. Technologies significantly affect human as properly as other animal species' ability to be able to control and modify to their organic environments. The phrase can either be utilized generally or to be able to specific areas: cases include construction technologies, medical technology, and information technology. Both definitions revolve around the particular same thing - application and usage. Technology is a great enabler Many individuals mistakenly still find it technological innovation which drives creativity. Yet from the descriptions above, that is evidently not the circumstance. It is opportunity which usually defines innovation plus technology which permits innovation. Think associated with the classic "Build a better mousetrap" example taught inside most business educational institutions. You might include the technology to build the mousetrap, but if an individual have no mice or the old mousetrap works well, there is absolutely no opportunity and after that the technology to be able to build the one particular becomes irrelevant. About the other side, if you are usually full of mice then the opportunity is available to innovate the product using your own technology. Another instance, one with which I am thoroughly familiar, are consumer electronics startup companies. I've been associated with the two those that succeeded plus those that hit a brick wall. Each possessed exclusive leading edge technologies. The difference has been opportunity. Those of which failed could hardly get the opportunity to create a meaningful creativity utilizing their technology. Inside fact to survive, these companies had to be able to morph oftentimes into something totally distinct and if these people were lucky they may take advantage of derivatives regarding their original technological innovation. website than not, the initial technology wound up inside the scrap heap. Technologies, thus, is an enabler whose ultimate value proposition is usually to can improve the lives. In purchase to be related, it needs in order to be used to create innovations that are usually driven by chance.

Technology as a new competitive advantage?

Numerous companies list some sort of technology as 1 of their competing advantages. Is this valid? In some instances yes, but In most cases no .

Technology develops along two paths instructions an evolutionary course and a groundbreaking path.

A revolutionary technology is one which often enables new companies or enables alternatives to problems of which were previously certainly not possible. Semiconductor technology is an excellent example. Not just did it spawn new industries plus products, but this spawned other revolutionary technologies - transistor technology, integrated routine technology, microprocessor technologies. All which provide most of the products and even services we consume today. But is semiconductor technology a new competitive advantage? Looking at the number involving semiconductor companies that exist today (with new ones creating every day), I had created say not. What about microprocessor technology? Once more, no. Lots involving microprocessor companies out there. Think about quad core microprocessor technology? Not as many businesses, but you need Intel, AMD, PROVIDE, and also a host involving companies building custom quad core cpus (Apple, Samsung, Qualcomm, etc). So once again, very little of a new competitive advantage. Competition from competing systems and easy use of IP mitigates typically the perceived competitive good thing about any particular technologies. Android vs iOS is an excellent example of how this works. Each operating systems are usually derivatives of UNIX. Apple used their very own technology to expose iOS and acquired an early market edge. Yet , Google, employing their variant regarding Unix (a competing technology), involved fairly quickly. The reason why for this lie not in the actual technology, but in how the goods made possible simply by those technologies had been taken to market (free versus walled garden, etc . ) in addition to the variations in typically the strategic visions involving each company.

Major technology is one which incrementally builds upon the base revolutionary technology. But by it's very character, the incremental alter is easier for a competitor to match or leapfrog. Carry for example mobile cellphone technology. Company V introduced 4-G products prior to be able to Company A and while it may possess had a quick term advantage, as soon as Organization A introduced their particular 4G products, the benefit due to technological innovation disappeared. The client went back to choosing Company A or Company V according to price, service, coverage, whatever, but not according to technology. Therefore technology might possess been relevant in the short term, but in typically the long term, grew to be irrelevant.

In all of us world, technologies tend to quickly turn out to be commoditized, and inside any particular technological innovation lies the seed from the own dying.

Technology's Relevance

This article was published from the prospective of an stop customer. From a developer/designer standpoint things get murkier. The additional one is taken off the technology, the less relevant it might be. To a creator, the technology may look like an item. An enabling merchandise, but a product or service nonetheless, and thus it really is highly relevant. Bose uses an amazing signal processing technological innovation make it possible for products that meet a fixed of market needs and thus the particular technology and just what it enables is usually relevant to these people. Buyers are more worried with how it sounds, what's the retail price, what's the good quality, and so forth, and not necessarily so much along with how it is usually achieved, thus typically the technology used is definitely much less relevant to them.
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