Notes

SEO: What's it all about?
SEO refers to optimizing search engines. SEO is the process through which a web page or piece of content ranks higher on Google.


SEO is different from paid ads in that it requires "organic ranking" which means you don't have to pay for a space. SEO, also known as search engine optimization (or SEO) is the process of optimizing web content so that it can be shown on top of search engines' results pages when someone searches.


Consider it this way. When someone types "vegan lasagna" into Google, they're likely seeking the recipe, ingredients and directions on how to prepare it. You want people to find your recipe, which is why you've got an article on making lasagna that is vegan, you should be included. It's important to get higher rankings than other sites with recipes for lasagna that are vegan. SEO marketing is all about this.


Let's take it a step further It is the case that most online searches begin with a search engine such as Google. Google accounts for 75 percent of online searches.


To understand how to improve the ranking of your website's content in the search engines, you have first know how search functions.


This article is designed to help readers comprehend the search engines and ways to optimize their content so that it ranks higher on Google.



Key Elements of SEO: On Page SEO and Off-Page SEO.



There are two main paths to SEO broader than on-page and offline.


On-page optimization is the process of creating content that will improve your search engine rankings. This can be achieved by adding keywords to your pages and content, creating quality content on a regular basis, and making sure that your metatags or titles are keyword rich and written well.


Off-page SEO is the process of optimizing that occurs off your website that is the website itself, for example, earning backlinks. This involves establishing connections with other people and writing content they want to share. Although this takes some effort, it's vital to SEO success.



SEO Strategies - Black Hat Vs. White Hat



I've always been an entrepreneur and it's my opinion that it is the most effective. This is not true for all. Some prefer to make quick gains and then move on to the next thing.


In the case of SEO, aiming for speedy gains is commonly called " black hat SEO." People who implement SEO techniques that are black hat employ shady techniques such as keyword stuffing and link scraping in order to rank fast. While it might get you some visitors in the short-term, Google will eventually blacklist your site and penalize you.


White hat SEO on the other hand is the most effective way to create a sustainable internet business. This is the way to focus the SEO efforts of your audience of people.


You will give them the most relevant content that you can and make it as simple as you can by following the rules of search engines.

This photo was taken by Inbound Marketing Inc. It does an excellent job of dissecting it. Let me add some additional information on these subjects.


Duplicate Content: If someone is looking to rank well in a particular search term, they might copy content on their site to achieve this. Google will penalize websites who do this.


Keyword stuffing and invisible text Invisible text was an approach used to blackmail people years ago. You can include lots of keywords in your article however, you must keep them on the same background color. This method is certain to have you quickly blacklisted. Similar applies to keyword stuffing.


Redirecting and cloaking are two distinct methods. It's wrong to buy up multiple keyword-rich domains and then direct all traffic to one.


Poor link building methods. Buying a Fiverr bundle that promises you 5,000 links within 24 hours is not the best way to build links. Links should be obtained from websites that are relevant to your niche and also have the ability to generate their own traffic.


Google punishes websites for doing such things so I will only talk about white-hat SEO.


Gray hat SEO may be employed, but it's not as effective. It's not as innocent and as pure as white-hat SEO, however it's so manipulative as black-hat methods. You are not trying to fool anyone. But you're trying to gain an advantage.


Google's standards may not always line with what they would like you to believe. Sometimes, they be in conflict with each other. Google does not approve of guest blogging to help to create links.


Let's say that you wish to increase your visibility through guest blogging. You could use it to boost awareness, gain quality traffic to your website, and make yourself known in your industry.


In SEO, it's not about what you do but the way you execute it. You'll be penalized if you purchase guest posts on sites that have nothing to do with relate to your industry and then then spam a lot of links. what is seo You will not be penalized for creating original guest posts that add value to readers and link to sites that are relevant.



What exactly is SEO? - in detail




Elements Of Content



There are a million elements that are involved in creating top-quality content. Here are few of my most crucial ones:



Quality



Posting content that included many keywords was once the norm. You stood out if your content was quality and solved an issue.


Content is more valuable now than ever. Numerous online businesses have blogs that can add value to their website and rank higher on Google.


How to write SEO friendly content Finding great content isn't easy However, the best part is that you don't have to come up with your content from scratch. You can piggyback off of what others have come up with, but increase the value and make your content more comprehensive.


Your content must address a problem or provide an answer. If it doesn’t they’ll quickly quit your site and tell Google that you're not providing the solution to their issue.
Here's my website: http://seotawk.com/what-is-seo