Notes

The Basics of Email List Rental
Email List Rental as it can sometimes be called, or sponsored email marketing as it is sometimes referred to, is another form of social influencer networking, leveraging the strength of a single selected brand or publisher. Having a single solo sponsored email sent from that same publisher or brand gives the advertiser access to both consumer audiences (C2C) and businesses (C2B). While not an official arrangement, when a social media company has more than one social presence, these are often treated in some fashion as an agreement of some sort.

Companies who use email list rental as a form of marketing automation will gain access to a targeted audience, and thus the ability to market directly to these audiences. However, the cost for this form of marketing can be quite high, but for a company with a small budget, renting email lists may be the best way to get a piece of the pie. Not only can it be used as a method for joint venture marketing between multiple companies and brands, it can also be used in conjunction with email list rental for solo advertisers or self contained niche marketers.

When using email list rental for advertising, the primary goal is to gain new customers and retain existing ones. Therefore, the focus needs to be on the consumer's need and wants and how they interact with buying decisions. This can be broken down into three segments: offline, online, and blended. Offline marketing is focused on creating awareness of product or service via the distribution of ads, newspaper ads, fliers, and so forth. Online marketing involves gaining awareness through search engine optimization (SEO), paid inclusion in content sites, blogs, and the like. Blend marketing involves both offline and online strategies for gaining customer awareness, and is also useful when trying to reach niche audiences.

Ideally, an email marketing company should be able to provide statistics tracking on both response rates and click-through rates. An email list rental company that only provides statistics on response rates may not be very helpful because it doesn't take into consideration the ways in which the emails are being read, opened, or clicked. A good tracking system should include everything from conversion rates to unsubscribe rates. Some tracking systems will provide statistics from different sources such as auto responders, blogs, and search engines, and can show trends over time.

Many email list rental companies also offer lead generation services, particularly to niche markets that aren't reached by mainstream advertising efforts. List owners and marketers who have used these services say that they usually provide leads that are highly targeted, with very high levels of professionalism. These are the type of leads that are usually sold for a price, but most times the marketers receive full ownership of the leads. The marketing firm may, however, charge a small commission for every sale.

Email list rental services are popular among many marketers, because the service allows them to focus their time and attention on their primary campaigns, while having a backup plan in place in case a campaign doesn't work out so well. Marketing firms that are renting their leads generally have a large number of marketers working on various campaigns, and can rely on a pool of people that have shown interest in what the company is offering. A good marketing firm will have a large number of employees who are familiar with email marketing. They should, however, have some level of training and mentoring available to all of their employees, as most firms do require a certain level of expertise before they will be hired to work on a specific campaign.

The majority of email list rental services have a good reputation. List owners should carefully review the services that they are considering using. Any reputable firm should have no problems providing evidence of past success, and should provide their clients with a wealth of testimonials and recommendations. Many successful marketers use email lists as their core business tool, and the best firms will have several well-respected products that have built a strong reputation in the market. When dealing with an online marketing company, it is important to find a provider that will allow you to manage your email list with ease.

Most email list rental firms will allow you to create multiple email lists, and will automatically create relevant landing pages for the different lists. These pages should offer relevant content, such as product reviews, a news feed, or other useful information that the public may be interested in. This content should be offered in the form of text links, which will enable interested parties to click on them and be redirected to the appropriate page. Many online marketing firms prefer to create landing pages that are dynamic and searchable, as this increases the chances of interested parties clicking on the links and being directed to the appropriate page. If a marketing firm already has developed a page, then renting the email addresses may be a good option, especially if the page requires little personalization.
Here's my website: http://www.upcyclem.com/author/keithmckenzie85/