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Due to the current economic crisis, there has been a retreat on home video game systems, as opposed to what was probably expected. Yet the video game industry has continued to prove that it has no peer in terms of profitability. This is due to the fact that it has found a way around the world economy. By going to South Korea, where game console sales are at an all-time high, they are able to gain market share in another market - the video game industry.
By integrating video games with very expensive motion-sensitive peripherals, known as Project� and Eye Toy, the company was able to create experiences that were bothrary and intuitively appropriate for the market requirements in South Korea. In order to promote the system and stimulate sales, certain marketing events were held in the small, mostly non-traditional gaming centers, which typically cater to the under-40 age range. In these centers, the customer was seen being serviced, patronized and groomed by the system's various features.
Korea is not an especially developed market, and the country's traditional leaders, the living room-based home computers, were not among the first generation to spring up. So it was a somewhat surprising move for a country with a very high broadband adoption rate to take such a jump into the online world. The timing of the launch was also quite exemplary, coming right after the Asian Economic Crisis, which had just hit the country and had the economy in a very bad state.
xbox one of the launch was excellent as the holiday season traditionally is one of the lowest profitable time periods for game console sales. Indeed, the entire Xbox 360 gaming system went on sale just before commencement of the holiday season and the subsequent sales continued to be strong all through the first half of the year.
Thus, the Xbox360 has been a very strong seller and has outsold the competition both in terms of units sold and dollars spent. Even though there are some very recent sporting titles that have been criticized by some, the Xbox360 has been a long term winner. With a new releaseBen 10anted, which has received negative response from gamers, the Xbox360 will be released in the U.S. later this year.
Because of the relatively high costs associated with video games, as well as the fact that the new releases only last around a period of several months, the average gamer does not have the option of purchasing an Xbox360 and immediately getting to the eject button. So a lot of these people are turning to renting or borrowing a game from friends and collecting what they want, when they want it.
It may be a while yet before we see true competition between disc-based gaming systems and the Xbox360, as industry giants such as Nintendo DS work to prevent their systems fromBeing stolen. Also, the Xbox360 has been around quite some time, and game makers have come up with original games for the system. So, there is a basic competition between console systems with slightly different emphasis.
The Wii is part of the seventh generation of video game systems, which also includes Microsoft's Xbox and PlayStation 3.
Website: http://torcanoindustries.com
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