Notes

The strategic marketing process requires conducting research, setting goals and objectives that will help you enhance the performance and success of your entire marketing strategy. Also, you will know if your marketing strategy is effective or not. If your marketing strategy is not effective, you will know it immediately. This method is beneficial since it allows you to be more thoughtful in your marketing. There are two types of marketing process; The first one is strategic marketing. Strategic marketing is a long-term goal and formulated of top-level. It is the process of attaining company's goals through a detailed strategy that includes so many things such as: customer segmentation, target segmentation, and value positioning. The second one is a tactical marketing. Compare to strategic, tactical is not a long term. In short, tactical marketing is a short term goals and focus on value development. It is the process of taking effective actions to assist the company in achieving its predetermined goals. It includes product design and development, product portfolio management, service development, pricing, and distribution and logistics.

1. Value development means, giving something valuable to the client and will receive something from them that is more valuable to you. Basically, the company and the client are both happy with the value created