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The Milk Processor Education Software, commonly known since MilkPEP, and UnivisionCommunications Inc.? s (UCI) new health and fitness initiative? Elige Estar Muy bien? are partnering in order to raise awareness in regards to the many benefits regarding milk. Through subsidized segments and customized vignettes across several of Univision? s i9000 top-rated shows, MilkPEP will share tips and recipes to teach Hispanic consumers approach make milk a part of their daily program.
Milkpep
In accordance with 2014 Simmons data, Hispanics are already big milk consumers? 95% regarding Hispanic households buy milk, and quite a few 5 glasses are eaten by Hispanic homeowners in a time in comparison to 3. a few for non-Hispanics. Inside addition, Mintel reports that 51% regarding Hispanics agreed that will they prefer milk on its individual as a take care of compared to 41% of non-Hispanics.
MilkPEP sees a large opportunity to expand consumption even considerably more by focusing upon Hispanic moms, the particular principal decision-maker for many purchases. In a new recent Mediapost Engage: Hispanics conference, Victor Zaborsky, MilkPEP? h VP of Marketing and advertising, says? recipes can easily be a definitely important method to employ with Hispanic moms? they want to create some of those traditional dishes they grew up with and put a fresh twist on them to generate them modern and even appropriate for her family.?
Coverage involves recipes on? Despierta Am�rica? (Good Morning America) on how to make locally made meals using milk, like Sopa de Pescado (Fish Chowder), and segments on? Hoy? (Today), moving the benefits involving milk with the energy of the Hispanic culture. The relationship will also build on MilkPEP? s new? Somos Fuertes? (We are Strong) campaign which represents real everyday Latinos who are prosperous in their daily lives. According to be able to Zaborsky,? you want to help make sure we? lso are making connections and even helping Hispanics discover why milk is so crucial for them
Website: http://musikayf.ru/user/marcussen44raun/
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