Notes

2. Why Am I Doing This?

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<p>- Chapters Table of contents (37 chapters)
- About About this book
- Reviews Reviews</p>

<h2>1. Front Matter Pages i-ix</h2>

<p>2. Introduction</p>

<h2>1. Introduction
Rick Webb
Pages 1-3</h2>

<p>Culture and Vision</p>

<h2>1. Front Matter Pages 5-5</h2>

<p>2. Why am I Doing This?
Rick Webb
Pages 7-8</p>

<h2>3. The Vision
Rick Webb
Pages 9-14</h2>

<p>4. The Value Proposition of Culture
Rick Webb
Pages 15-17</p>

<h2>5. Culture and Vision
Rick Webb
Pages 19-23</h2>

<p>6. Communication
Rick Webb
Pages 25-29</p>

<h2>The Work</h2>

<p>1. Front Matter Pages 31-31</p>

<h2>2. What is Good?
Rick Webb
Pages 33-38</h2>

<p>3. Ideas
Rick Webb
Pages 39-44</p>

<h2>4. https://pbase.com/topics/dryfarm21/best_online_digital_adverti -74</h2>

<p>5. Working for Other Agencies
Rick Webb
Pages 75-85</p>

<h2>6. Pro Bono Work
Rick Webb
Pages 87-92</h2>

<p>New Business</p>

<h2>1. Front Matter Pages 93-93</h2>

<p>2. marketing agency -101</p>

<h2>3. The Emotional
Rick Webb
Pages 103-109</h2>

<p>4. The Pitch
Rick Webb
Pages 111-134</p>

<h2>5. The Rational
Rick Webb
Pages 135-154</h2>

<p>The People</p>

<h2>1. Front Matter Pages 155-155</h2>

<p>PDF</p>

<h2>About this book</h2>

<p>Introduction</p>

<h2>Keywords</h2>

<p>About the authors</p>

<h2>Bibliographic information</h2>

<p>- Book Title Agency
- Book Subtitle Starting a Creative Firm in the Age of Digital Marketing
- Authors R. Webb</p>

<p>- DOI https://doi.org/10.1007/978-1-137-50122-6
- Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2015
- Publisher Name Palgrave Macmillan, New York
- eBook Packages Palgrave Business &amp; Management Collection Business and Management (R0)
- Hardcover ISBN 978-1-137-27986-6
- Softcover ISBN 978-1-349-67059-8
- eBook ISBN 978-1-137-50122-6
- Edition Number 1
- Number of Pages IX, 341
- Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
- Topics Marketing
Small Business
Entrepreneurship
Economics, general</p>

<h2>- Buy this book on publisher's site</h2>

<p>Reviews</p>

<p>&quot;Agency is full of incredibly valuable insights and advice for startups of all kinds, delivered with candor, humor, and wisdom.&quot; - Allison Arden, VP Publisher, Advertising Age, and author of The Book of Doing</p>

<p>&quot;This is not just a book. It's the playbook I wish I had when I started my company. It's the motivating nudge that recharges my reserves of inspiration. It's the real talk, often humorously delivered, that so many of us creative entrepreneurs need. Thank you, Rick, for the best PSA I've ever encountered.&quot; - Baratunde Thurston, CEO and Co-Founder, Cultivated Wit and Co-host, TakePart Live on Pivot TV</p>

<p>&quot;Rick Webb has written the ultimate keep-it-in-the-top-drawer-of-your-desk, straight-talking, 'every single thing you could possibly want to know' guide to starting, running, growing, and selling your own creative agency. It doesn't get any more helpful, practical and down-to-earth than this. Rick's delivers actionable pragmatism while also challenging readers to think differently about the business they do. As the saying goes, you need to know the rules to break them. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone.&quot; - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn</p>

<p>&quot;Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Now at last there's a book for the digital age to challenge it. Rick Webb's Agency is the book David Ogilvy might have written if he were alive today. It's a must read for anyone who is a practitioner or student of marketing communications.&quot; - Rick Boyko, Former Co-President/CCO Ogilvy North America, Director, VCU Brandcenter</p>

<p>&quot;Agency should be required reading for everyone in the business of helping clients achieve their goals with words, pictures, and ideas. Rick Webb is a font of practical advice based on his experience founding and growing one of the most successful next generation agencies around.</p>

Here's my website: https://boltdrug73.webgarden.at/kategorien/boltdrug73-s-blog/iim-bangalore-digital-marketing