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The Dairy Processor Education System, commonly known since MilkPEP, and UnivisionCommunications Inc.? s (UCI) new health and fitness initiative? Elige Estar Muy bien? are partnering to be able to raise awareness in regards to the many benefits involving milk. Through paid segments and personalized vignettes across several of Univision? s top-rated shows, MilkPEP will share ideas and recipes to educate Hispanic consumers means make milk an element of their daily regimen.
Victor Zaborsky
In accordance with 2014 Simmons data, Hispanics happen to be already big milk products consumers? 95% involving Hispanic households get milk, many several glasses are ingested by Hispanic families in a day in comparison to 3. a few for non-Hispanics. Inside addition, Mintel reviews that 51% regarding Hispanics agreed of which they prefer whole milk on its individual as a deal with compared to 41% of non-Hispanics.
MilkPEP sees a major opportunity to increase consumption even more by focusing about Hispanic moms, the particular principal decision-maker for those purchases. In a new recent Mediapost Engage: Hispanics conference, Victor Zaborsky, MilkPEP? h VP of Advertising and marketing, says? recipes can easily be a really important way to indulge with Hispanic parents? they want to be able to create some of those conventional dishes they became up with and put a new angle on them to create them modern in addition to appropriate for her family.?
Coverage consists of recipes on? Despierta Am�rica? (Good Morning hours America) on just how to make home-made meals using milk products, like Sopa para Pescado (Fish Chowder), and segments about? Hoy? (Today), aligning the benefits involving milk together with the electric power of the Asian culture. The collaboration will also construct on MilkPEP? s new? Somos Fuertes? (We are Strong) campaign which presents real everyday Latinos who are effective in their day-to-day lives. According to Zaborsky,? you want to help make sure we? lso are making connections and helping Hispanics discover why milk is therefore crucial for them
Website: https://larson06marcussen.tumblr.com/post/656710745955975168/typically-the-surprising-secret-component-in
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