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The Milk products Processor Education Program, commonly known while MilkPEP, and UnivisionCommunications Inc.? s (UCI) new health and wellness motivation? Elige Estar Adecuadamente? are partnering to raise awareness about the many benefits associated with milk. Through sponsored segments and customized vignettes across some of Univision? s top-rated shows, MilkPEP will share tips and recipes to teach Hispanic consumers in order to make milk an integral part of their daily schedule.
Based on 2014 Simmons data, Hispanics will be already big dairy consumers? 95% involving Hispanic households buy milk, and almost several glasses are consumed by Hispanic households in a day when compared with 3. five for non-Hispanics. Within addition, Mintel reports that 51% associated with Hispanics agreed of which they prefer whole milk on its own as a handle compared to 41% of non-Hispanics.
Milkpep
MilkPEP sees a large opportunity to grow consumption even more by focusing about Hispanic moms, the principal decision-maker for those purchases. In a recent Mediapost Participate: Hispanics conference, Victor Zaborsky, MilkPEP? h VP of Marketing and advertising, says? recipes can easily be a really important method to engage with Hispanic parents? they want to be able to create some of those traditional dishes they increased up with and put a new twist on them to generate them modern in addition to appropriate for your ex family.?
Coverage consists of recipes on? Despierta Am�rica? (Good Morning hours America) on just how to make home-made meals using dairy, like Sopa de Pescado (Fish Chowder), and segments upon? Hoy? (Today), aligning the benefits of milk using the strength of the Hispanic culture. The relationship will also create on MilkPEP? s i9000 new? Somos Fuertes? (We are Strong) campaign which signifies real everyday Latinos who are prosperous in their every day lives. According in order to Zaborsky,? you want to help to make sure we? lso are making connections plus helping Hispanics realise why milk is so crucial for them
Here's my website: https://www.prnewswire.com/news-releases/the-surprising-secret-ingredient-in-americas-most-loved-moments-300782648.html
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