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Business models:
1. Apple case (personnal computers, ipod+itunes)
* 4 elements:
- customer value: it is always best to be as precise as possible in defining the customer value
- profit formula: how the company creates value for itself
example: economic cars in india (Tata Group) , specific power tool in liechtenstein (Hilti)
- ressources
- process
highly precise customer value => clearer pictures of interaction
and relationship between ressources and process,
=> potential for highly efficient processs
* great ebusiness models: fluidity, flexibility, low-centralization,
highly distruted process

various examples of innovative business models:
Netflix, Apple, Oracle

* seek opportunities to democratize a product that was previously unaccessible to a large group of potential customers (ie PCs)

     
 
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