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Predictive approach is used to examine existing data and trends to better understand customers and products while also identifying potential future opportunities and risks. Technology management teams in marketing, finance, insurance, retail, tourism, healthcare companies rely on predictive approach for the future or improve the customer experience.
For example. Amazon predicts what a customer will buy—even going as far as to patent anticipatory shipping which would deliver packages to a geographic region before a customer actually purchase them.In this predictive approach provide strength to know about the customer's choice.
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