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We made a questionnaire for determining Vestel market position and we found that Vestel market position and market strategy are same, because Vestel strategy worked and the strategy is appropriote for Vestel mission.
We asked three question for defining buying decision behaviour and Vestel customers buying decision is complex buying behavior, because Vestel has observable differences between other same competitor firms.Vestel customers make tiny distinctions when buy new a consumer durable goods.
Vestel customer life time value is each customer buy a new Vestel product in every four year approximately.Vestel customers generally middle aged so Vestel customers can buy Vestel products approximate in future 30 years.
Eventually,Vestel customer lifetime value is 2000tl each customer, because Vestel products are high quality and they are not everyday needs just like cheese and bread.
     
 
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