Notes

Lego For Ladies: Wait, What?

Generally, information will cease you and make you reconsider your world view.

"Indianapolis Colts win," did it for me at this time. So did a Bloomberg Businessweek headline that stated: "Lego is For Girls."


I had never thought of Lego to be anything other than a precursor to an engineering job. Some individuals make it, some don't. Most of these individuals seem to be boys.


But I would never imagined that Lego would discover the need to launch a particular line of toys particularly for ladies. But right here now we have, debuting in 2012, Brick Barbie. Not, not quite.


Instead, Frankston bricklayers is Lego Pals, which doesn't appear to incorporate effigies of Jennifer Aniston and Matthew Perry, however does include give new characters who live in something called Heartlake City.


I've been to Heartbreak City, a spot that normally goes under the title of Buffalo. But Heartlake City appears to be a fictional place the place Olivia the good lady and Emma the beautician construct their lives brick by brick.


They appear to be accompanied by Mia the animal lover, Stephanie the social butterfly and Andrea the singer. The Brickblogger describes them as "Skinny, curvy and very girly."


When you (and that i) would possibly imagine that these are characters from a cleaning soap opera, they are apparently based on deep and stunning research into the mind of girls and their aspirations.


Just as journalists select to be embedded in enjoyable places like Iraq, Lego positioned its operatives in family properties to watch how boys and women play.


"We want to succeed in the other 50 percent of the world's children," Lego CEO Jorgen Knudstorp instructed Bloomberg.


This may appear to be an admission that Lego had previously centered all of its energies on boys. This analysis confirmed the corporate that girls weren't in any respect fond of the traditional Lego minifigure. There was no place to hang a purse on one of those brutes.



So these Lego Mates are slightly bigger, to be able to be more accessory-pleasant.

Those that know about this form of factor-- let's call them mothers-- tell me that this isn't the first time Lego has produced toys for girls. Here's Belville, for example, a place the place women jump horses over Lego fences.



And here is a Pink Brick Field. Which seems to be a box full of pink bricks.

Then there's the Bikini Bottom Undersea Get together, which appears to have Spongebob at its coronary heart.


Some may imagine that Lego Buddies manages, regardless of its heart being in some kind of good place, to reinforce gender types effortlessly. Nonetheless, it is clearly a concerted effort to make Lego stand for one thing that is not exclusively male.



If it works, would possibly Silicon Valley observe swimsuit?

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