Notes

Gift Shops - With and Without Walls

Are you someone who likes to be the center of attention ... or do you prefer to deal with people on a one-to-one basis? Are you at your best when lots of people are swirling around you ... or do you prefer calmer surroundings? Are you currently open to working in an unstructured environment ... or is the more traditional set-up of walls and a door your preference?


Whether you choose to market your items from a Kiosk or a Gift Shop, the basics of each plan are similar. First we'll focus on Kiosks, especially the pushcart type wagons that are so popular in malls and other high traffic areas, whether indoors or outdoors. Then we'll add in Gift Shop information.


KIOSKS


WHERE DO I START?


You've seen the charming wagons in the mall. They're filled with eye-catching items and surrounded by great foot-traffic and you also thought they might be a terrific way to sell your products. You're right, they might be. Of course, much like any sales plan, it's the time and energy you put into it that determines your success.


PLAN A LOCATION


After you've made a decision to lease one of these brilliant attractive carts, step one in your plan is to decide which mall you intend to be in. Malls can vary greatly widely as to foot traffic, leasing costs, and kind of merchandise allowed. Remember, due to the lack of storage space, you will end up constantly restocking your cart and merchandise will have to be carried in frequently, so you may want to lease one nearby, to reduce travel time.


CONTACT THE CART CONCESSION MANAGEMENT


Every mall has a Management Office that handles cart leasing. eid gift ideas Once you have decided which malls you are thinking about, a letter of introduction and purpose delivered to the office is a good next step.


OBTAIN A BUSINESS LICENSE


Whichever mall or space you choose, you may need a business license and a resale number. Business licenses are issued by the city in which you do, business. A fee is charged and the license is generally valid for one year. Resale permits are required for all business owners and so are free. Check with your City Hall to learn more.


MERCHANDISE AND VISUAL CONCEPTS


After having seen examples of your merchandise, most associations would want to talk with you concerning the visual concept you have of one's planned display. That is to insure that the quality of goods allowed on the carts and how it is displayed is kept at a particular level and the image is consistent with other carts in the mall.


Keep in mind that your merchandise selection because of this type of operation will consist of smaller items such as Patchwork pieces, birdhouses, glass ornaments and the like, since storage area in the cart is minimal. With many kiosks, everything that does not fit in the closed and secured cart must be stored elsewhere or removed every evening at close of day.

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