Notes

Ott In Work From Home Times!




According to the Nielsen Remote Worker Consumer Survey, 25% of adults in the last three months added a streaming video service and 2% of all adults have reduced the number of paid subscription services. In the first months of the pandemic, two new streaming services, Quibi and HBO Max, were launched, providing more video content.



Third-party vendors reported that between March 14 and 16, when social isolation began in the United States, they saw a massive increase in usage and subscription filings on streaming platforms such as Disney +. Amazon's other streaming platform Twitch recorded a 31 per cent increase in viewership, with the total number of hours seen rising from 3.3 million on March 8 to 43 million on March 22, data from research firm Streamelement to The Verge shows. YouTube saw a 15 per cent rise in gaming streams as people began to distance themselves socially.



Zee5, India's entertainment super app, has witnessed an overall 15 percent increase in daily active users and 22 percent increase in monthly active users. Due to the rapid spread of COVID-19, a 20 percent increase in audience numbers was observed on several of the leading OTT platforms. In this edition of the podcast, we talk about the increase in OTTs during the Covid 19 outbreak.



Due to the shutdown of COVID-19, some professionals work from home, while others watch favorite binge-watching shows and movies on OTT platforms. A senior official at an Indian OTT platform said people are spending more time at home watching video content because of social isolation. The official said there had been a 15-20 per cent increase in OTT views as people had little choice.



In terms of ratings, news, movies and food remain the top category when audiences look to stay up to date with the latest world events, entertain and satisfy their taste buds. News consumption has soared on Zee5, with an astonishing 166 per cent increase in video views. With 87 percent more time spent on OTTs, daily consumption across all bandwidths has also increased.



Consumers access OTT content via internet-connected devices such as smartphones (including Android and iOS mobile devices), smart TVs (such as Google TV, Electronic Channel Plus [23]) and set-top boxes (such as Apple TV, Nvidia Shield, Fire TV and Roku), game consoles (such as PlayStation 4, Wii U and Xbox One), tablets, desktops and laptops. In 2019, Android users accounted for more than 45% of the Ott Content stream audience while 39% of users used the web to access the content. The record for most concurrent users of an OTT event was set by Disney + on India's video streaming platform Hotstar with 18.6 million.



Popular OTT providers include Netflix, Amazon Prime Video and Hulu. With OTT, many OTT players such as Netflix, Amazon Prime, Hotstar and others have increased viewer numbers on their platforms. As streaming habits evolve, this will lead to more OTT signups and more time for the IT genre, he added.



The most exciting thing about streaming sites is the feeling that there is a shared pool of content and opinions. The range of possibilities and the wide possibilities to make discoveries are always there.



In discussions about IFA, User Agents and App Store IDs, the OTT Technical Working Group focused on the CTV challenge. Although called OTT for simplicity, we believe that the correct use of the term CTV would clarify the focus of the conversations we have had in this group.



As part of this more formal distinction, we rename the OTT Technical Working Group CTV Technical Working Group. We hope that clarifying the difference between OTT and the term CTV will improve your understanding of the concept and that we can look forward to continuing advancements in solving the CTV challenges in the working group over time in order to bring people more in front of the TV.



There are two types of content that can be distributed via the OTT video delivery environment. The Top-of-the-OTT Media Service (OTT) is a media service offered to viewers via the Internet. It bypasses cable, radio and satellite television platforms and is a type of company that acts as a controller and distributor of such content.



The first is Video-on-Demand (VOD), where finished content such as films are available to consumers. The second is so-called live streaming, where consumers can watch content such as sporting events in real time. Three Hindi originals and five regional shows are being prepared for release, in addition to the international content premiering in India.



OTT leaders in India are benefiting as a growing number of companies have asked employees to work from home after several states ordered cinema closures for a limited period of time to stem the spread of the novel coroan virus.



Millions of workers lost their jobs in the second quarter of 2020, impacting media consumption at home. Nielsen released the results of its Total Audience Report for the second half of 2020. The pandemic-triggered "stay-at-home" policy of more than a million workers had a significant impact on media consumption. Nielsen reported that 66% of workers in its audience reported working from home during the quarter.



During the pandemic and subsequent closures, people spent time commuting to and from the office, socializing, and limiting their screen time. Nielsen found that 54% of workers got up early in the morning and 49% stayed up late into the night. Work from home or from home was commonplace for people who were locked up at home with their families for up to 60 days.



Before the pandemic, 63% of urban dwellers worked from home, compared with a national rate of 45%. The city is no stranger to families working from home, and it is well equipped to cater for your secluded needs. Every household must have an adequate Internet connection (BroadbandNow definition).



According to comparison site BroadbandNow, an internet connection of 100 Mbps (millions of bits per second) to download and 25 Mbps to upload is the minimum required for multiple people working from home. Download speeds are used for things like streaming and scrolling on social media, while upload speeds are important for video conferencing and storing files in cloud storage. Before the pandemic, the Lower Merion had the highest rate of people working at home, coming in third on the list.

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