Notes

Top Design Features to Lookout for the eCommerce Website in 2021

Your eCommerce store is incomplete till it can find a way to retain and engage visitors. To accomplish this, merchants might want to create an aesthetic and easy-to-navigate eCommerce website. If your online shop can ease the buying process, you’ll stand to get a tremendous incrrelieve in revenue.

To achieve this, merchants might want to invest in specific design features to produce a flawless withinterface for visitors. Users must think it is easier to locate information. Such features will enhance the way users nteract with the eCommerce store and present them a memorable experience.

Store owners will be able to turn their average day-to-day visitors into loyal-lifetime users. Listed below are all of the eCommerce design features every merchant must make an effort to integrate into their eCommerce store in 2021.

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● Search Wizard

● Carousel Slides

● Megamenu

● Newsletter Pop-up

● Product Comparison

● Banners

● Reviews

● Help Desk

Search Wizard

Not everyone likes to click on a listing of links to locate their favorite items. They might desire to type it in and get to the product immediately. In this scenario, looking at the site stalls their need to purchase. Hence, merchants would wanta sophisticated product finder on their webweb site.

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The search wizard will scan, analyze, and display vast volumes of related data in near real-time. Not only that but, it’ll also pull relevant information as soon as the customer starts typing (minimum three characters). The user would also obtain the option to view all of the results for the typed search query.

Carousel Slides

Although not applicable to every eCommerce business, this is a very effective solution to captivate visitors right off of your home page. Merchants can showcase top-selling products along with other promotions to capture user attention. This feature may be impactful and informative.


Integrating this into your eCommerce store doesn’t have a lot of effort. Plus, it gives merchants an opportunity to present prominent information when visitors land on the homepage. Present dazzling and persuasive imagery of one's SKUs that tempt users to click, visit its product page, and buy them.

Megamenu

A sophisticated mega menu that neatly lists all your products into different categories and subcategories will be incredibly useful for your users. Visitors can easily flick through the site by merely navigating further in the mega menu. The lot more than anything, it elevates the visitor’s user experience.

Merchants can first segregate almost all their SKUs and then place them into the categories and subcategories on the mega menu. Users will see it easy to locate the product. Merchants can even use icons and pictures against each label in the mega menu. Don't forget to make it mobile responsive.

Newsletter Pop-up

One of the ways to keep in touch with your loyal customers is through a newsletter. Put in a pop-up to the home page that gets triggered after a while. Any visitor to your store must reach see them as a pop-upward. The pop-up will collect an email address and forward information on deals, sales, trends, along with other interesting data.


Newsletters are the easiest way to attract customers to your store. Even unregistered clients might convert upon seeing an excellent deal in the email. Merchants get to engage users with trivia, tips, and general eCommerce news as well. Newsletters are usuallythe simplest way to nurture a relationship toobtainher with your target audience.

Product Comparison

Now and then, users might feel the need to compare two or more products to decide which suits them best. In this scenario, having something comparison tool simplifies their dilemma and eases their decision-making process.

Being able to analyze multiple products on various aspects will give users a better understanding of their choices. Users should be in a position to compare along, color, dimensions, weight, price, plus much more depending on the industry. Allow customers to find the best summary of the technical details of various products.

Banners

The use of banners on the home page, especially animated ones, is known to capture visitors’ attention. Feature anything you want, but ensure the content looks as bold, dynamic, and colorful as you possibly can. Stylish and visually appealing banners get high visibility.

Anything included in the banner won't go unnoticed by visitors. This allows merchants to possess top-sellwithing products, anything on sale, or perhaps a countdown timer to generate urgency. One thing is for certain that users will get tempted to click. Because of this, it is most probably that your order placements will skyrocket.

Reviews

eCommerce store owners can reserve a section on the homepage to display reviews and positive testimonials with ratings. Visitors will immediately feel a really feeling of faith and see the credibility in associating with you. Therefore, any visitor that comes across that is more likely to place orders on the website. Genuine and honest reviews make the brand noticem more trustworthy to the visitors.

Help Desk

Add a flotheting helpdesk to as many pages of your eCommerce website as possible. Cusin order tomers utilize the help desk to submit tickets about their orders. Any issues that emerge during or after placing orders could be explained in the form that arises after clicking this widget.

Submitting the form will generate a ticket, a distinctive ticket number is generated, which is then forwarded to the client via email and a representative in the support team. Merchants may also use the unique number to consolidate every message exchanged about this order.

Wishlist

Allow users to include their favorite products to a wishlist. Furthermore, permit them to share the wishlist with other customers on the site and revealexactly the same on social media platforms. Wish Lists are a great way to create shopping lists or gift lists. Also, this handy tool can serve as a reminder about future purchases. Users will get the items easily later on.

Call-to-action (CTA)

Convince your users to take some action on your own site by displaying a bright, prominent, and eye-catching CTA on various pages of one's eCommerce store. A CTA would incorporate some form of future contact.

Logically and Qualitatively place as much CTAs as possible throughout the site. Uses shouldn’t have to navigate to the “Contact Us” page or to a form to get in touch with a pivotal person in your organization.



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